Research and Markets: Q3 2005 Analysis of US Corporate Marketing Budgets, Attitudes, and Spending by Vertical Industry

Dublin - Research and Markets (http://www.researchandmarkets.com/reports/c22763) has announced the addition of Marketing 2005: Q3 Marketing Budgets Spike to their offering

With more than half of 2005 behind us, marketing spending and attitudes are still strugging. In this seventh quarterly survey of senior executives, marketing budgets, attitudes, and spending by US companies are analyzed and contrasted. The findings include that actual second quarter marketing spending only matched that of 2003 and that advertising spending continued its weaking trend. It also found that marketing optimism has begun to falter when compared with the beginning of the year, yet executives project dramatically higher third quarter budgets, driving the Marketing Index to a two-year high of 178.

This 20-page report containing 15 figures and tables analyzes the results of the July 2005 survey of 100 senior business executives regarding marketing budgets, attitudes, and spending. It presents breakdowns of the dollars actually spent in Q2, averages and breakdowns of Q3 budgets, executive quotes and gauges of marketing attitudes, and data about how measurement continues to affect corporate spending and attitudes. It also analyzes differences in marketing spending among business to business (B2B), business-to-consumer (B2C), and nonprofit organizations.

Topics covered include:

- An Average Second Quarter
- Advertising, Direct Marketing, And Events Led Q2 Spending
- Marketing Attitudes Have Weakened
- Traditional Marketing Strategies Are Being Questioned
- Executives Have Planned The Most Dollars For Q3
- Marketing Measurement Drives Dollars And Satisfaction
- B2B Organizations Allocate More To Marketing
- The Q3 Marketing Index Spikes To 178
- What This Data Means

For more information visit http://www.researchandmarkets.com/reports/c22763

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980