Tours4Fun Conducts Usability Testing
December 04, 2008 (PRLEAP.COM) Travel NewsArcadia, Calif., December 4th, 2008 - Arcadia based Tours4Fun has finished its first round of website usability testing in an effort to create a better experience for its online shoppers.
"This is our way of putting ourselves in our visitors shoes." says Internet Marketing Manager, Amad Ebrahimi. "By doing so, we can hopefully help them better interact with the major elements of our site. There's nothing more frustrating than a website with a bad user interface, so we've made it our goal to remove any of those annoyances our site may have."
Usability testing has played a major role in the marketing of websites for years, but most companies have overlooked it's value, for the most part. Tours4Fun hopes to be one of the few who actually understands the significant return that conducting such tests can have for their marketing budget.