Reading Glasses Shopper Announces a Partnership with Non-Profit Group PRVAIL

December 04, 2008 (PRLEAP.COM) Business News
INDIANAPOLIS, IND. (Dec. 4, 2008): announces its collaboration with Partners in Restoring Vision and Improving Lives (PRVAIL) in order to help create awareness and raise funds for the nonprofit organization.

PRVAIL's mission is to "provide nominally priced new readers and sunglasses to groups of charitable Samaritans who personally serve the vision needs of those throughout the world who otherwise would have no access." The organization hopes to be able to distribute more than one million pairs of reading glasses and sunglasses per year by 2010.

In order to help PRVAIL encompass its mission, will donate $1 US to the organization for every pair of reading glasses sold on its site in December 2008.

"We saw a need for increased awareness for vision aid both in the United States and around the world," says Mark Easterday, Director of Marketing for "PRVAIL's mission to improve lives through vision restoration really hit home with us." will work with bloggers to help spread the word about PRVAIL's mission and the importance of supporting those whose vision suffers.

"Reading glasses can make a dramatic difference in the lives of people all over the world," says Mark Sachs, Director for PRVAIL. "These people rely on support of organizations who are willing to dedicate their time and money to bring the gift of sight to them. It is wonderful to find a company like that wants to 'give back' by supporting our efforts."

For more information about this campaign go to

Founded in 1998, is the online leader in discount reading glasses, offering more than 100 styles of quality reading glasses and sunglasses at affordable prices. Dedicated to providing the best service and shopping experience possible, backs all merchandise with a 30-day return policy and 100% satisfaction guarantee.