Launches MaxxProfile+, The First Social Network for Parents of Athletes

December 06, 2008 (PRLEAP.COM) Sports News, the leading digital media company dedicated to youth sports, today announced the availability of MaxxProfile+ the industry's first athletic social network that is targeted specifically to parents of players. MaxxProfile+ allows parents to share their children's athletic accomplishments online with friends and family as well as the ability to self promote their son's and daughter's performance with college coaches for purposes of obtaining a scholarship.

"MaxxAthlete has pioneered the use of digital player profiles for youth sports. We are the only company that proactively captures content and then creates a profile for a player, thereby eliminating their need to self-generate one," Michael Mahoney, founder and CEO of MaxxAthlete said. "Every player that attends a scholastic or club event "Powered by MaxxAthlete" will have content automatically added to their profile, whether it be full game videos, online statistics, or media coverage of them or their team. This year, we generated over 35,000 digital media player profiles in boys basketball, (our company's launch sport), for the graduating classes of 2009-2015," Mahoney remarked.

"MaxxProfile+ allows a parent to create their own social network by determining who may access to their son's athletic player profile. Like all social networks, access is secured and must be requested (by the "friend") and approved (by the parent) before viewing can occur. The network is enabled by MaxxAthlete's ability to provide a secure link to a player's online profile," Mahoney went on to say.

"In order to enhance MaxxProfile+'s effectiveness in pursuing college athletic scholarships, MaxxAthlete has developed two integrated applications to facilitate the process. MaxxProfile+ includes two online databases with sophisticated search functionality; Scholarship Finder and Coach Finder. Scholarship Finder gives parents the ability to identify what schools will be offering scholarships for their son's or daughter's graduating class. It is segmented by the position they play. Once a school is identified, the parent can use Coach Finder to find complete contact information on the school and coaches for that program," Mahoney said.

About MaxxAthlete

MaxxAthlete (Los Angeles, CA) is the leading digital media and event management company dedicated to serving the grassroots sports marketplace. The company's online community changes the industry's business paradigm by providing a central repository for youth sports content. This results in greater player recognition, increased team participation, improved community communication, higher quality events, and lower media costs. consists of media sites (, its broadband network and, its online magazine) and social networking sites (, its player-to-player online community and, its college coaches recruiting network).