Lindsell Marketing Launches SEO PR Service
December 06, 2008 (PRLEAP.COM) Business News(London, UK, December 6, 2008) Lindsell Marketing, the London-based marketing agency, is announcing its new SEO PR service, which fills a major gap in the classic service provision for companies looking to optimise their website and generate web traffic.
The new service complements traditional web agency site design and optimisation services. It comprises an ongoing promotional output service that helps create an increasing body of third party reference links, all of which promote site owners' search engine rankings on their key search terms. Most importantly, SEO PR from Lindsell Marketing achieves online coverage for high-quality, high interest material in publications and websites that are credible with the site-owner's prospect audiences.
Paul Lindsell, Managing Director of Lindsell Marketing (www.lindsellmarketing.com), comments, "There are many web agencies out their doing a fantastic service for their clients in terms of creating good visitor experience, and optimising site copy and metadata, as well as commercially available third-party links. But one area is usually forgotten – namely the ongoing online PR activity that is essential to making search engine optimisation really work.
"An optimised site is one thing, and the web agency is absolutely essential in identifying the key search terms which the site owner needs to buy into and employ. However, real traffic building benefits occur when this is combined with a proper online PR programme, delivered by PR professionals who really know the field. Digital distribution is not simply a matter of buying a newswire output, but is a complex mix of activities tailored to the client, and to each story.
"In an ideal situation, a key term search should find the client's website appearing on the first results page, but accompanied by PR coverage appearing in credible and relevant third party websites and e-zines. It is this combination of a high-ranking search result plus actual published PR that positions the company as expert in its field, that puts a company firmly on the searcher's shopping list. That's what SEO PR from Lindsell Marketing does."
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About Lindsell Marketing
Founded in 1994, Lindsell Marketing (www.lindsellmarketing.com) specialises in PR-led marketing and content-driven programmes. Working with household name companies such as Pitney Bowes and Siemens, Lindsell marketing helps its customers to demonstrate their expertise through thought-leadership and research-based analysis, at the same time providing content for lead generation campaigns, search engine optimisation, sales presentations, PR, advertising redeemables, and much more.