Gaming Media Group announces record growth for 2008
January 08, 2009 (PRLEAP.COM) Business NewsThe Group said it is adding around 10,000 registrations from across Europe per month to its poker business, PokerHeaven.com, with a conversion rate averaging 30% in its top 10 territories and Group revenues in excess of €1 million per month.
The Group launches its new casino offering 'CasinoJoy' mid January, with over 200 games provided by Cryptologic. CasinoJoy.com will fall under the Group-wide affiliate brand, HeavenAffiliates.com, to be launched at CAP London on 29th January. This month also sees PokerHeaven.com launch "The Player Tracker", its third consecutive game-management tool unique to the International Poker Network (IPN). The Player Tracker, unavailable on any other IPN site, will enable players to replay every hand in real time and benefit from poker tracking technology.
The Group's TV business, The Poker Channel, which Premieres The European Cash Game this month featuring 2008 World Series of Poker Main Event winner Peter Eastgate, expects to add Poland and Portugal to its distribution network in the first calendar quarter of 2009, taking it to over 16m homes in 18 countries. The Poker Channel will also start broadcasting French, German and Dutch language versions of its shows in early 2009.
Crispin Nieboer, CEO for Gaming Media Group said "Our pan-European and localised approach, together with significant advances in our CRM infrastructure, has been key to the extensive growth in 2008. We forecast strong organic growth in 2009, not just from poker, but from our new casino and bingo products as well. We are also investigating more acquisition and joint-venture opportunities, where we can utilise our infrastructure to absorb similar businesses, and apply our lower CPA, higher conversion and player lifetime values."
Notes for Editors
Gaming Media Group
Gaming Media Group's subsidiary businesses include The Poker Channel, PokerHeaven.com, CasinoJoy.com, BingoJoy.com and BlackjackHeaven.com. HeavenAffiliates.com is the Group-wide affiliate brand, encompassing affiliate activities across all products.
The Poker Channel launched in March 2005 as the world's first and now largest TV channel dedicated to gaming. It broadcasts to 15 million households in 16 European territories, with a leading presence in France, Germany, Scandinavia, the Netherlands and Spain. The Channel aims to become the TV channel of choice for poker fans in every European territory. The Channel owns Europe's largest library of poker programming, with over 600 hours of premium poker content and attracts around 1 million unique viewers a month. The Channel also operates www.PokerChannelEurope.com, a leading provider of on-demand programming and news for gaming fans worldwide.
PokerHeaven.com launched in March 2005 and grew to become the second largest operator on the International Poker Network (IPN) by March 2007. PokerHeaven.com aims to provide the best localisation, customer service and VIP management across Europe. The business has built a broad geographic customer base, benefiting from local support from a large country manager network covering 14 territories. The site is available in 10 different European languages and offers a range of exclusive game-management tools unique to the IPN. These include "The Player Zone", which enables players to check their rake, playing activity, promotional status and emails, the IPN's only fully-automated Sit and Go Leagues, and from this January "The Player Tracker", which will enable players to replay every hand in real time and benefit from poker tracker tools.