Moovin On Up Reveal How SEO is the best way to beat the recession
January 17, 2009 (PRLEAP.COM) Technology NewsMoovin On Up, one of the UK's leading search engine optimisation and website design companies, have announced that during the current credit crisis their clients have seen a significant rise in targeted traffic from the search engines due to the success of their advanced SEO services.
With some companies thinking about pulling back on their SEO budget or putting it on hold altogether it can be seen that it is advantageous for you to keep your SEO momentum going, or even increase your SEO budget. Forward thinking in this current economic climate is helping wise companies to come out on top by seeing higher rankings in the search engines and in return giving them an edge on the competition, and so a larger share of the marketplace.
As SEO is an ongoing strategy it has been shown that companies that pull back on their SEO can see their website be overtaken by their competition, leading to an obvious reduction in sales, which makes the struggle against the credit crunch ever more difficult.
With the British Retail Consortium releasing figures earlier this month that internet sales have risen by 16% this year, Michael Hanna, a director of Moovin On Up stated "Shoppers are feeling the credit crunch at the moment and more and more people are turning to the internet to get a bargain; so with high street sales dropping nationwide and internet sales increasing it is obvious that you need to take your business online, and take advantage of the targeted traffic provided by the search engines".
Michael went on to add: "At Moovin On Up we build you a website to your specifications - a website that is usable for your customers, best reflects your business and is also built to be as search engine friendly as possible. We also offer ongoing SEO services that can give your business the search engine presence that is key to boosting your sales exactly when you need all the help you can get".
It is argued that SEO is one the most cost effective forms of advertising as it puts your business in direct contact with people who are actively looking for your products or services. The problem with traditional advertising is that in effect you are paying to advertise to people who may not be interested in your services; whereas search engine marketing will see your website design being promoted to the people who are actively wanting to do business with you via your website.
A report by Nielson online showed that an internet strategy is essential to off-line retailers. The survey revealed that 80% of consumer electronics purchasers bought at a store whose website they visited first.
This survey shows how important it is for your business to have an internet presence and there is no more effective way to achieve this than search engine optimisation.