Cycle Trader and Kawasaki Motorcycles Reach Co-op Agreement

January 20, 2009 (PRLEAP.COM) Business News
NORFOLK, Va. (January 20, 2008)— Cycle Trader, the industry leader in motorcycle classifieds and a division of Dominion Enterprises, today announced an agreement with Kawasaki Motorcycles to include Cycle Trader online banner ads as a sanctioned cooperative advertising item.

"Kawasaki's agreement to allow online banner ads as Co-op eligible item is an industry first," said Gwyn Price, vice president of Cycle Trader. "The move makes perfect sense as more and more dealers are embracing the Internet as an integral part of their advertising strategy. This decision will help their dealer network immediately."

Cycle Trader's Co-op program off-loads the Co-op submission process to Cycle Trader, thereby freeing up the dealer to concentrate on growing their business. In addition to filing dealer Co-op claims at no charge, Cycle Trader guarantees reimbursement of all approved print and Internet claims.

"Clicking on a Cycle Trader Co-op banner ad will lead the customer exclusively to Kawasaki new and pre-owned inventory a huge benefit for our dealers," said Cinder Strahl, Senior Coordinator for Kawasaki Co-op Advertising. "We are pleased to include Cycle Trader online banner ads in our Co-op program. It is yet another way Kawasaki is taking a leadership role in the industry. This is the only program of its kind and the only online Co-op program that Kawasaki has endorsed."

About Cycle Trader is part of the Dominion Enterprises network, a leading network of Web sites serving buyers and sellers in the new and used vehicle marketplace. Categories include boat, RV, collector and specialty vehicles, motorcycles, ATVs, equipment, and general merchandise. is an operating unit of the Electronic Media division of Landmark Communications. Dominion Enterprises motorcycle and power sports publications include Cycle Trader® and Walneck's Classic Cycle Trader®.

About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit