Dentists Turn to IDA for Internet Dental Marketing and Dental Search Engine Optimization (SEO)

January 23, 2009 (PRLEAP.COM) Business News
Dental marketing resource The Internet Dental Alliance announces that it has achieved top ranking across all four major search engines for "Internet Dental Marketing." The company offers dentists customizable dental websites and dental patient marketing programs. In a difficult economy, dental practice marketing is essential for financial success.

"The top Web ranking shows how good the Internet Dental Alliance (IDA) is at search engine optimization," said Jim Du Molin, dental consultant and founder of IDA. "If someone's telling you they can get a good ranking for your website, see if they've applied that savvy to their own website and key search term!"

IDA has provided over 2,000 dentists with websites, SEO services and web marketing on the Internet since 1998. In the category of internet dental marketing, it is now the recognized leader by Google, Yahoo, MSN and Ask.

The goal of IDA is to get quickly dentists up and running with their targeted high-value new patient marketing campaign on the World Wide Web. The multi-pronged strategy includes one or more geo-targeted dentist websites; listings on portals that guide consumers seeking dental information to doctors; regular online patient newsletters; and training and support.

A fast way to get targeted high-value new dental patients from the Internet is a listing on a consumer portal website. IDA offers dentists this service through its program. These 15 Dental Information Centers cumulatively generate up to 25,000 requests for a doctor each month. Doctors can select which geographic areas and high-value patient types they'd like to target.

Team training is essential to converting high-value new patient leads into actual appointments. Front desk personnel should prepare for phone calls, emails and faxes from prospective new patients. Internet patients trying to find a dentist expect an immediate response to their appointment requests.

As the first, largest and most experienced Internet dental marketing company, IDA knows that high-value new patient leads must also be converted to appointments. IDA provides its members with a complete video training program entitled "How to Create a Front Desk Marketing Machine!" A web site marketing strategy will only be as successful as the team's ability to convert email, fax and phone inquiries into new patients.

The purpose of a dentist's website is to attract consumers seeking a specific type of dentistry. IDA recommends having multiple local practice websites for each high-value new patient market the doctor wants to attract. For example, a doctor might have one site for Family Dentistry, another for Dental Implants, and a third targeting Cosmetic Dentistry patients.

The IDA service includes a Dental Patient Newsletter Internet Communications program that allows dental practices to initiate contact directly with current patients and even prospective patients. Dentists can write their own email messages, select from a library of pre-written newsletters, and schedule automatic mailings.

"The New Year has only just begun, and I've already achieved my Internet marketing goals," exclaimed Jim Du Molin. "I don't promise dentists the #1 spot on Google, and no Internet marketing consultant can guarantee that. But the fact that we've secured the top spot for IDA should indicate that we know what we're doing when it comes to Internet dental marketing."