Airfoil Announces the Addition of ilumisys to its GreenTech Client Roster

February 02, 2009 (PRLEAP.COM) Technology News
Detroit Feb. 2, 2009 - Airfoil Public Relations, an independent public relations agency specializing in public relations and marketing communications for both leading and emerging technology companies, announced the addition of ilumisys to its GreenTech client roster. ilumisys, a subsidiary of Altair Engineering, Inc., is a next-generation solid-state lighting (SSL) developer based in Troy, Michigan.

Airfoil is working with ilumisys to define and execute its communications strategy through messaging development, media relations, marketing communications, awards and speaking engagement support. Leveraging the expertise of ilumisys executives, Airfoil is in the process of securing regional and national opportunities to build upon ilumisys' thought leader position in solid-state lighting and environmental energy efficiency.

ilumisys is working to make Michigan a global leader in solid-state lighting and supporting the state's efforts to become an alternative energy hub through its partnerships with local manufacturing companies, DTE Energy and state and federal government organizations.

Using patented technology from Altair, ilumisys develops solid-state light-emitting diode (LED) lamps in support of a greener and more environmentally sustainable future for businesses and consumers. ilumisys' LED lighting products are eco-friendly intelligent lighting solutions, mercury-free, energy-efficient, and increase a light's life span up to 60,000 hours. The U.S. Department of Energy estimates that energy consumption for lighting can be reduced by more than 20 percent by 2020 through the use of solid-state LED-based lighting.

With the addition of ilumisys, Airfoil builds upon its nearly four years of experience bringing to market GreenTech companies and products. "ilumisys is poised to be an incredibly exciting and important industry leader in LED design and manufacturing," says Airfoil Vice President Rich Donley. "We are eager to promote ilumisys' expertise in the solid-state lighting industry and to raise the company's profile as an environmental energy efficiency leader."

About Airfoil Public Relations, Inc. (
Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and established brands. Airfoil Industry Leadership Groups serve a growing client roster in Consumer, Enterprise, Health Care, Industrial/Green and Microsoft technology segments. The agency's Client Solutions Group provides depth of experience to inform and accelerate clients' Marketing Communications, Digital and Social Media, and Brand Strategy programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.

About ilumisys (
ilumisys, Inc. is a Troy, Michigan-based company focused on next-generation solid-state lighting technology. The company was formed in 2007 as a spinoff venture and wholly owned subsidiary of Altair Engineering, Inc. Initial products will be derived from Altair's intellectual property as they relate to the direct replacement of fluorescent light tubes with light-emitting diode (LED) lamps and direct replacement of incandescent lamps.

Kathy Domingo
Airfoil Public Relations
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