ACOM Announces Online Marketing Boot Camp for VARs; Three-Session Series Details Success Elements, How to Implement Them

February 11, 2009 (PRLEAP.COM) Technology News
Long Beach, California, February 11, 2009 ACOM Solutions, Inc. Senior Vice President James R. Scott today announced a three-part webinar series that aims to help VARs/resellers become effective online marketers. The series, which commences on February 19, is based on the company's highly successful online marketing program, and will be conducted by Senior Online Marketing Manager Karl Kleinbach, a 10-year online marketing veteran and the architect of the ACOM online marketing program.

"Our goal with ACOM's VAR Success Program is to do more than just provide great solutions for our reseller partners," Scott said. "We are committed to forming strong partnerships and enabling our VARs to take their business to a higher level. These webinars are one small part of that commitment, which also includes extremely valuable marketing tips that can be implemented quickly to start driving more leads through to partner websites."

The initial session, scheduled for Wednesday, February 18, 11:00-11:30 PST, is entitled "Five Online Marketing Steps that Deliver Results" and focuses on:
-Web analytics;
-On-site conversion;
-PPC;
-SEO;
-Lead nurturing.

"For many good reasons, most VARs are not well-acquainted with the principles and vocabulary of online marketing, not to mention the enormous potential that it represents,' Kleinbach said. "This session is far more than a primer and although comprehensive, it will address the subject in a way that is understandable to VAR personnel at every level."

The second session, to be held on Thursday, March 19, 11:00-11:30 PST, is entitled "Quick-Start PPC Plan for VARs" and focuses on why and how to generate successful pay-per-click Internet advertising programs. Subject matter will include:
-Why do PPC?
-Organic vs. Paid Search Engine Marketing;
-Top PPC mistakes to avoid;
-How to create Killer PPC ads;
-Landing Page secrets.

The final presentation in the series, scheduled for Tuesday, April 21, 11:00-11:30, is entitled "eMail Marketing Tips that Deliver Results for VARs" and will explore ways that VARs can leverage email while avoiding its pitfalls:
-The most important parts of your email campaign;
-Best practices;
-Text vs. HTML: does it matter;
-How to build a list;
-Tools of the Trade;
-Testing: should you do it?

According to Scott, Kleinbach's credentials for presenting the series are extensive, including certifications in Search Engine Optimization, Paid Search Engine Management, Online Testing, Demand Generation and Pragmatic Marketing.

"Today, approximately 80-90% of our leads are generated through our website, and that is directly attributable to Karl's efforts," he said.

Kleinbach's recent online successes include an Organic Search traffic increase of 500 percent, a Site Conversion rate increase of 350 percent and a total conversion increase of 800 percent.
"Online marketing can be overwhelming, but given the proper understanding and a well thought-out, systematic approach, it can become the most powerful tool in a VAR's sales arsenal," Kleinbach said. "This webinar series is designed to show the way and to help VARs take advantage of the abundance of opportunities that exist."

VARs interested in attending the webinars can reserve a seat by registering with GoToWebinar, as follows:
-Wednesday, February 18: https://www1.gotomeeting.com/register/360583942
-Thursday, March 19: https://www1.gotomeeting.com/register/156127078
-Tuesday, April 21: https://www1.gotomeeting.com/register/651610361

"Karl is a brilliant online marketer with the rare ability to take corporate strategy and quickly translate it into actionable, tactical plans that produce success levels well beyond expectations, Scott said. "His enthusiasm for online marketing is sincere and is clearly apparent to anyone who works with him."

"Not only is Karl full of great ideas, but he has the ability to turn those ideas into action and results," commented Jonathan Roberts, of ACOM VAR Reseller Partner Commerce Plus Services, LLC. "Karl loves online marketing and it shows."

About ACOM Solutions, Inc.
For over 25 years ACOM has been automating document and payment processes for more than 4,000 organizations, across all industries. ACOM develops solutions that are best suited for tactical deployments in the accounting/financial departments of mid-size organizations. ACOM's solutions integrate seamlessly with any financial/ERP system to extend that system's capabilities; they dramatically improve an organization's efficiency by automating their previously manual processes; and they significantly decrease an organization's costs. Likewise, by incorporating ACOM's solutions into their product offerings, ACOM's partners can bring an additional set of powerful, valuable enhancements to their customers. Corporate headquarters are in Long Beach, California; System i Software Division headquarters are in Duluth, Georgia; and regional offices are located in several major U.S. cities. For more information, call 800-347-3638, email partnerinfo@acom.com, or visit http://www.acom.com/channels