Toyota Tundra Resale Value Likely Falling

February 24, 2009 (PRLEAP.COM) Business News
Toyota Tundra enthusiast Web site has uncovered data that indicates the Tundra's resale value is likely to fall.

According to data released by, the average price discount on a new Toyota Tundra increased nearly 90% between 2007 and 2008. The average discount on a new large pickup truck increased 27% in this same period, meaning that discounts on the Toyota Tundra out paced the industry by a factor of three.

Resale value and new vehicle pricing are closely related. Heavily discounted new vehicles rarely enjoy above average resale value.

Recent studies from Kelly Blue Book ( and Edmunds ( both declared the Tundra as having the best resale value of all half-ton pickup trucks, but this new pricing data from could indicate the Tundra's resale value is falling.

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About is a Web site dedicated to providing news, accessory information, and product reviews for Toyota Tundra owners and enthusiasts. is not affiliated with Toyota Motor Company, Toyota Motor Sales USA, or any Toyota subsidiary. 'Tundra' is a trademark of Toyota and is used solely to describe the subject of interest on