Travel VideoPostCard Announces Deal with PTG.com
March 30, 2009 (PRLEAP.COM) Travel NewsBOSTON - March 30, 2009 - Travel Video PostCard Founder Kaleel Sakakeeny today announced a strategic content agreement with Professional Travel Guides (PTG) to provide editorial-quality travel videos to increase consumer engagement on PTG.com. PTG provides only professionally produced travel information and is considered the world's most comprehensive travel and trip planning resource.
"With Travel Video PostCard now on PTG, Kayak's YouTube page, Trip Advisor, Travel Weekly and Parenthood.com, TVP has gained significant traction as the Internet's short form Travel Video," said Sakakeeny. "In addition, these videos are embedded on more than 1M Web pages globally in a pure viral marketing play," he concluded.
Travel Video PostCard will provide custom one-minute videos to PTG, produced using natural sound, with Video Search Engine Optimization, and then published on YouTube to maximize viral distribution. In addition, the videos are linked to relevant blogs, analytical reports with viewer demographics, details on rankings and placements, and viewer comments. This consumer insight is valuable to travel marketers to assist them in shaping campaigns in real-time.
In recent AOL-AP poll, 34 percent of consumers reported they are basing travel decisions on video, as opposed to print, which is 14 percent. Travel Video PostCard is well-positioned to assist the hospitality sector in adding video and social media to their marketing mix to influence consumers, given this trend.
Senior Team Creates and Publishes Editorial Quality Viral Video Content
TVP Co-Founders Kaleel Sakakeeny and John Samellas recently founded this new social media venture. Sakakeeny is a distinguished Boston travel journalist, with more than 20 years of experience at such prestigious traditional media outlets as NPR, Travel Weekly, and The Robb Report. TVP Publisher John Samellas is the CEO of MedSelfEd, Inc (MSE), a 10-year video production and publishing company.
As a next step, they assembled a senior team in Boston to launch Travel Video PostCard as a new media outlet, understanding the shift from print journalism to social media and viral marketing.
Travel Video PostCard Award-winning team members include Travel Audio & Sound Engineer Bill Wangerin of The Stable, Cambridge, Mass.; National Travel & Lifestyle Journalist Julie Hatfield, long-time Boston Globe correspondent; Timothy Leland, Pulitzer Prize-winning journalist and former Managing Editor, The Boston Globe; Spanish Travel Writer/Photographer Vanessa Velez, and Photographer & Voiceover Artist Wendie Hansen. Kris Kleva is the Internet programming director and producer. For more information, visit www.travelvideopostcard.com.
Samellas and Sakakeeny have placed Travel Video PostCard on leading Websites and are now engaging the hospitality industry in designing and producing relevant, compelling internet-based travel content.
Sarah Leaf-Herrmann, The Idea Co.