a Direct Online Auto Finance and Auto Loan Product marketplace, relaunches lending website

April 13, 2009 (PRLEAP.COM) Business News
(PRLEAP) Irving, Texas 75063 —, a direct-to-customer, Internet-based auto financing marketplace, has announced the launch of their revised and improved website to showcase Auto Finance Products. The updated website is aimed at giving the direct-to-customer auto finance company a clean, professional look and feel that enhances the customer experience of seeking auto finance loans, and Auto Buying Program where they can get a low price guarantee on their next auto purchase. The refreshed website is in alignment with the company's philosophy of keeping things "simple and easy to use" as their customers seek an Auto Loan for a new/used car or are looking for an Auto Loan Refinance.

"We have made several significant improvements throughout our site focusing on customer experience and the value that is delivered. The results we have obtained through surveys and customer feedback are outstanding." said Greg Thibodeau, CEO, "For example, we relocated throughout the site our loan tools like our loan amount calculator and payment calculator for easier access. This has been one of the most used tools and our customers asked to make it easier to find." Some of the additional changes include:

- Increased width of the site to present additional content and make it easier to view tasks.
- Tabs were added to create an additional level of navigation for easier review and access to key tools and research.
- All internal supporting pages have been reconfigured to improve readability
- A "Featured Spotlight" area was added to highlight new events and provide updates.
- Content articles about auto loans, auto refinance and Person to Person have been added.

"Over the past 7 years, we have always stated that our Preferred Placement® technology continues to be the key to our success," said Thibodeau. "This new launch makes it possible to insure that our processes coupled with a customer centric website will allow us to continue to grow and provide additional financing solutions to the market."

For more information call 866-625-2668 or visit and:
*Learn more about Preferred Placement® technology
*Learn about's Preferred Dealer® Program
*Get more information on how Preferred Placement® technology can add value to the financing process

About is a direct-to-customer, Internet-based auto financing marketplace utilizing Preferred Placement® technology and processes. Preferred Placement® technology helps consumers obtain auto loan financing with real lenders providing real loans in real time and matches approved and qualified customers with participating qualified franchised auto dealers through their Preferred Dealer® program. is quickly becoming a recognized leader of the online auto-buying life cycle process by providing innovative technology-driven solutions through "Powered By" myAutoloan, Auto Buying Programs, and licensing opportunities. The company is headquartered in Irving, Texas.