Birkenstocks Beat 2009 Budget for Fitness Footwear

April 24, 2009 (PRLEAP.COM) Business News
In a time of recession and with the 2009 budget of woe looming, sales are still soaring for online retailer Fitness Footwear thanks to their range of Birkenstocks sandals.

It seems that when the British are down, all it takes is a healthy dose of sunshine, rising temperatures and clear blue skies to warm their spirits and encourage spending again. And top of the charts for the most wanted forms of fashionable summer footwear is Birkenstock and its wide range of sandals.

Just like people, online shopping trends seem to be heavily influenced by the weather and following another beautiful weekend of sunshine and outdoor activities, Birkenstock is once again the essential summer brand for both men and women.

"As a unisex brand, Birkenstock have a broad appeal and are often the first sandal that people think of when the weather warms up," said Emma Barlow, Fitness Footwear Partner.

It's hardly surprising then that Birkenstocks are the biggest sandals brand in the world with a diverse customer base which is forever seeking new styles of the comfortable summer footwear.

The entire range of best selling Birkenstocks sandals all feature the comfortable cork latex footbed developed by Konrad Birkenstock which made the brand so successful in the 1980s, as well as the Birkenstock gold print branding which makes Birkenstocks products instantly recognisable world wide.

Due to the sudden surge in demand for Birkenstock sandals, Fitness Footwear has quickly increased their stocks of the best selling Birkenstocks, including the classic single strap Birkenstock Madrid, the trademark Birkenstock Arizona featuring the Birkenstock two-strap fit and the luxurious Birkenstock Gizeh to meet the needs of their Birkenstock hungry customers.

Emma Barlow also said "Birkenstocks always sell well in summer, but we this year we've had more orders than ever and it's only April."

With the rising temperatures and the sales of Birkenstock sandals rising in equal measure, Fitness Footwear is looking forward to a recession free summer.