All By Students Announces Fall 2009 Plans To Hit 175 College Campuses and 1.5 Million Students — NextGen Student Marketing Continues To Grow

June 03, 2009 (PRLEAP.COM) Business News
CHICAGO, IL - (June 3, 2009) Imagine the incredible costs of attending college or university this Fall. Campus tuition can reach $50,000 per year not including books, laptops, cell phones, food and the like. In these recessionary times, what is a student to do to ease some of the costs? Enter All By Students (ABS) to help students save money while enabling major national brands to support and engage this ever growing and valuable market. This Fall, ABS will be hitting 175 college campuses and over 1.5 million grateful students with free notebooks.

ABS has developed a free school supplies initiative to give students a multi-subject spiral-bound notebook that contains a school resource guide full of useful info like campus maps, athletic schedules, key contact info, important dates, etc. and has 320 note-taking pages (enough for a semester's worth of notes for all classes). These supplies are hand delivered to students by campus administrations across the nation at the start of each semester and are supported by top brand sponsors — please see for a list. ABS is very deliberate in selecting its brand partners and continuously seeks out those looking to offer great student benefits.

The idea behind the All By Students initiative is to provide a means for brands to redirect their sponsorship and advertisement dollars to fund products that students need and want, which helps students save money in these challenging times, while enabling brands to reach the students in a compelling, unobtrusive, and value-creating way.

The free school supplies program is one of several initiatives run by ABS in conjunction with its participating colleges. "This is just another way for us to reach out to students and do something positive for them", says Burgwell Howard, Special Assistant to the VP for Student Affairs at Northwestern University, who will see his 10,000 students receive free multi-subject notebooks again this fall.

Not only do the brands get to help support students during these difficult economic times, but they also capture an incredible ROI by virtue of the unprecedented engagement they generate through their notebook ad. "The ABS Notebook is a compelling and simple way to reach and engage college students. As media continues to fragment it becomes more difficult to target, engage, and provide value to young consumers. The ABS Notebook cuts against the digital hype and provides an unparalleled opportunity to engage with college students over the course of an entire semester. What other medium reaches 18-22 year-olds 3-5 times a week hours at a time, week after week? In the right hands, the ABS Notebook provides a rich palette to creatively engage college students with a brand." says John Lowell, VP Captivation Director of Starcom MediaVest.

ABS has grown its network to 175 of the nation's top campuses including the University of Southern California (USC), Texas A&M, University of Kentucky, University of Connecticut, Arizona State University, Harvard, Purdue University, Tulane University, Georgia Tech, and many others.

ABS was founded in 2006 by two college students determined to give back to their peers on campuses across the country. Tired of seeing sponsorship and advertising dollars going to waste on key chains and cup holders, they decided to help channel that money into creative and functional products that actually benefit students. Our first product, a free multi-subject notebook has gone from helping 5,000 students save money in 2006 to helping 1,500,000 students today all across the nation. Furthermore, the notebooks are produced with vegetable-based inks, high recycled content paper, and in a closed loop production process where waste is reused.

ABS also runs, which offers a comprehensive insider's guide to student life. It is an online community designed exclusively for college students, providing them a platform to post topics and blog as a way to share thoughts, news, events and more within their individual campuses and nationwide.

For more information, please visit:

CONTACT:, (312) 373-9271