Regional Seminars Feature Ed Delia On Brand Building Online
June 17, 2009 (PRLEAP.COM) Technology NewsWhitehouse, NJ – Ed Delia, branding specialist and president of Delia Associates, has become a regular presenter of online tactics and strategies to regional groups of Vistage International, the world's leading chief executive organization. Delia's presentation on creating a powerful online brand and attaining online brand leadership has proven popular among the organization's members, from chief executive officers to company presidents and their advisors.
"I enjoy sharing my online branding philosophy and methodology with my fellow Vistage members," said Delia, "It's an area that many can be intimidated by, until I break it down for them."
Established in 1957, Vistage International has over 14,000 members in 16 countries, and offers a range of programs, each tailored to the needs of its members, who meet regionally and often call on the expertise of one of their own in the area of continuing education.
Delia's presentation covers all the factors critical to success in what he calls 'the age of e.' According to Delia; "Branding in 'the age of e' is all about using the power of the Internet to create a dialog with your customers on an individual basis. You want them engaged, helping you to solve whatever problems they have with your products or services, helping you to become a more important part of their lives. In effect, you want to build a community around your brand."
Delia believes 'the age of e' has simply provided today's marketers with a new toolbox, which makes achieving brand leadership possible for a company of any size. "We now have neat new tools like blogs, social networks, online PR and viral marketing to use alongside traditional marketing vehicles," says Delia. "Used properly, they can help you connect with, collaborate with and unite your customer base in support of your brand like no other time in the history of marketing communications."
In addition to having been designated an Expert Speaker by Vistage International, Delia is only one of less than a dozen marketing professionals in New Jersey to have been named a Professional Certified Marketer by the American Marketing Association. That honor puts Delia in the ranks of only 250 other professionals in the U.S. NJBiz and New Jersey's leading business publications have also recognized Delia for his achievements.
Beyond the demands of a growing business and providing branding guidance to CEOs and marketing executives on a regular basis, Delia is committed to the welfare of his immediate business community and donates a significant portion of his time to the healthy economic development of Somerset and Hunterdon counties. He is also an active member of the New Jersey Chapter of the Entrepreneurs' Organization (EO), and has served as president of the chapter.
Other organizations that Delia has been involved in include: Hunterdon Young Professionals & Executives; Somerset Business Education Partnership; Hunterdon Economic Partnership; New Jersey Packaging Executives Club; Philadelphia Drug Association; The Center for Great Expectations; and the Hunterdon County and Middlesex County Chambers of Commerce.
In addition to his presentation on online branding, Delia is regularly called on by organizations and business groups to give talks on a number of topics critical to the success of small- to mid-sized companies. The titles of his talks include: Small Brand Leadership; Find Your Niche…Grow Your Brand; The Buzz: How to Create It, Sustain It, and Profit From It; Taking Your Business (Brand) Online and Beyond; Unleashing the Power of Online Social Networking.
When asked why he is so regularly called upon to speak to organizations and business groups, Delia gave equal the credit to content and delivery. "People, even hardnosed business people, want to be entertained, as well as informed. I keep it light, easy to follow, and never take myself too seriously."
For more information about Ed Delia and Delia Associates, including upcoming speaking engagements, visit www.delianet.com.
If you are interested in having Ed Delia speak at an upcoming meeting or event, or would like more information about tailoring one of his talks to suit your organization's needs, call 908-534-9044.
For more information about Vistage and its many programs for chief executive officers, company presidents, and their advisors, visit www.vistage.com.