MedeQual Online Qualitative Offering Launched

June 19, 2009 (PRLEAP.COM) Business News
London, June 19, 2009 - Medefield, the worlds leading provider of online physician data collection today announced a unique approach to qualitative research. Coupling Medefield's best in class global physician community of over 450,000 physicians with today's technology, MedeQual connects clients, moderators and respondents across the world, regardless of their respective locations. Using high quality audio and video, MedeQual provides access to the ideal respondent and moderator pool allowing qualitative research with video streaming in a more representative and efficient manner.

Commenting on the launch Group President Asif Javed stated, "Often qualitative physician market research is conducted in studio facilities across a few major cities using video streaming this severely restricts recruitment of physicians with respect to finding those who are relevant and willing to travel at a given time. MedeQual provides a solution which enables our clients to reach a much broader group of physicians and moderators in a more flexible manner; this can only help in increasing the profile and quality of qualitative research in healthcare."

About Medefield

Medefield is the worlds leading provide of physician data collection services to pharmaceutical Market Research, Consulting and Healthcare Communication agencies across the top global pharmaceutical markets, via a robust respondent community of over 450,000 physicians. With capabilities in US/Canada, Europe, Central/South America and Asia, Medefield conducts more global physician surveys online than any other agency.


For more information about Medefield in the US, please contact Arthur Coles at or + 1 646 416 1328 or for information about Medefield in Europe, please contact Asif Javed at or +44 (0) 207 665 9223