Fitness Footwear Launches New Website

July 18, 2009 (PRLEAP.COM) Business News
Online retailer Fitness Footwear has launched a new website with an improved design to give their customers an even more enjoyable online shopping experience with fresh new pages, related products and many more exciting features.

Founded in 2004, Fitness Footwear has gone from strength to strength in the world of online sales with their every growing range of sports and outdoor shoes.

"We've come a long way since selling Chung Shi shoes," said Fitness Footwear MD Luke Barlow "and as an online retailer of sports and outdoor shoes it's essential that we have as many brands on board as possible."

With such a wide range of footwear to choose from, Fitness Footwear felt that it was time to manage their overwhelming selection of styles and guide their customers to the best products by improving their website.

Since the early days, Fitness Footwear has always championed choice as one of their best features, but with so many new brands joining the online retailer, there were too many products for even the most sensible shopper to browse. This resulted in stagnant sales as customers were literally spoilt for choice.

The new Fitness Footwear now incorporates properly merchandised pages for Men, Women featuring special offers, best sellers, recommended products, customer reviews and related products to help customers find exactly what they're looking for and to make an informed purchase.

But one of Fitness Footwear's biggest successes has been the use of 'lander' pages. These web pages, which are themed around a particular product or brand provide the perfect means of breaking down the selection of shoes into branded ranges or specialist activities. The Hi-Tec Magnum for example makes browsing for specific patrol boots much easier.

A similar method has been employed for Fitness Footwear's Fit Flops where the brand imagery and colours have been implements to create a 'brand experience' with appropriately themed pages designed around fit flops taking the customer all the way to the checkout.

However, for better renowned brands with a long history in fashion, customers haven't needed as much information or assurance in order to make a purchase.

Birkenstock is a brand that always sells, is instantly recognised and has a reputation for quality and comfort. The Birkenstock Arizona in particular is the world's biggest selling unisex sandal and really needs no introduction to the thousands of shoppers who browse for this product every day.

Similarly Skechers have enjoyed massive amounts of exposure in the press with the launch of their appropriately named 'fitness footwear' range, championed by Skechers Shape Ups have already been successful, but with a fully themed lander page in the works, Fitness Footwear expect sales to rise even more dramatically. The same could be said of Vibram Five Fingers which are a similar specialist product.

Fitness Footwear has learned from extensive testing how visual theming is an important tool in giving their customers familiarity and trust. Contrary to popular belief, people are still wary about entering their credit card details and ordering online, so customers need to be reassured and encouraged whether it's through visual aids or recommended products.

Shopping in the supermarket or online is done in the blink of an eye. So if a retailer, online or otherwise, can give a great first impression with a product that the customer wants, then the shopping experience becomes quick, simply and satisfying.

To check out the latest new changes and innovative new marketing methods, visit for the web's widest choice of sports and outdoor shoes.