August 24, 2009 (PRLEAP.COM) Business News, is pleased to announce the appointment of Barry Winfield as editor-in-chief for the website, effective immediately. Winfield brings years of experience on automotive and motorcycle publications to the organization, including long stints on CAR and DRIVER and Automobile Magazine. Some may remember that Winfield was also deputy editor of the UK's BIKE magazine in a pre-car life, and that he has covered motorcycles more recently for Popular Mechanics, AutoWeek,, and

For those who may be less familiar with SmartCycleShopper, please allow us to draw your attention to the following important points.

* We reach over 1mm unique shoppers every month.
* We can demonstrate an increase in consumer shopping with an advertising campaign and/or a feature editorial
* We have done marketing campaigns for all of the major motorcycle OEMs
* We are targeting motorcycle "shoppers" instead of the enthusiast
* 80% our our consumers tell us that they are going to buy a bike in the next 90 days
* We are one of the only sites that send Lead Referrals directly to dealers
* Our shoppers spend approximately 30 minutes researching information on our site (the industry average is close to 5-7 minutes)
* In September we are launching our sister site

SmartCycleShopper currently develops successful marketing campaigns for most of the major motorcycle manufactures like; Harley-Davidson, Suzuki, Honda, Kawasaki, Victory, Yamaha and Triumph.