Launch of New Tools from Searchfeed.com makes Advertising and Partnership Programs Easier to Estimate

HILLSBOROUGH - NJ, August 12, 2003 – Searchfeed.com announced today the addition of two new tools to help pay-per-click (PPC) advertisers and partners better estimate campaign effectiveness and the potential of their Web sites. Partners can determine approximately how much revenue their site will generate using Searchfeed.com's Revenue Projection Tool; while advertisers can now calculate their return on investment (ROI) through the use of Searchfeed.com's ROI Measurement Tool.

The Revenue Projection Tool has been created for Webmasters interested in learning more about partnership opportunities with Searchfeed.com. The tool allows future partners to generate an estimated figure indicating the amount of revenue a Web site could earn through the integration of relevant paid keyword content. By supplying information specific to a Web site, such as number of total searches and click through rate, the Revenue Projection Tool will automatically calculate the prospective revenue. Users who are unable to provide specific Web site data can easily retrieve the same projected value by answering a series of five questions, which accompany the Revenue Projection Tool.

For advertisers looking to obtain additional guidance regarding return on investment (ROI), Searchfeed.com has developed the ROI Measurement Tool. Both existing and future advertisers are able to use the tool in order to generate the ROI of each individual campaign. Advertisers are asked to enter known traffic information and the total profit earned to better quantify the success of his/her Searchfeed.com campaign. Through the use of this tool, existing advertisers can reduce the amount of time spent analyzing costs and future advertisers can achieve a better understanding of the direction of an advertising campaign with Searchfeed.com.

Future partners interested in learning more about their revenue potential should contact Searchfeed.com at 866.359.9237 for additional information. Advertisers interested in using the ROI Measurement Tool can visit www.Searchfeed.com for direct access.

About Searchfeed.com
Searchfeed.com, a leader in contextual-based marketing, provides online advertisers with the most cost-effective, easily tracked method of generating sales leads while offering Web publishers a better way to monetize Internet traffic. By establishing relationships with more than 8,000 leading Web portals and regional Internet service providers, Searchfeed.com's advertising network exceeds more than six million queries daily. For more information about Searchfeed.com, visit www.Searchfeed.com.

Media Contact:
Christine Xenakis
PR Coordinator
866.359.9237
Christine.Xenakis@Searchfeed.com

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