Parasols Direct Launch State-of-the-Art Customer Account System

Parasols Direct, the UK's leading online store for parasols and cantilever parasols, has just seen the launch of a state-of-the-art account system. John Orr, Managing Director, said: "Buying parasols online is often a lot harder and more expensive than it needs to be. We wanted to help our users find parasols quickly, and at the same time show them the vast range of sizes and colours that are available".

With this in mind, Parasol Directs new-look account system is centred on the customer and their needs, empowering them to control their own orders, without the need to call customer service. They can track their orders and see possible problems, return items automatically and repeat orders with a simple click of the mouse. One favourite new feature uses the latest AJAX technology to allow users to select and give nicknames to the parasols that they own.

Within minutes of launch, the feedback was flooding in. "The option to store my previous orders was very helpful", praised one happy customer. "Now I can repeat an order without searching for hours on the Internet, and I'm always impressed with how fast they can get the parasol to me", said another. Paul Callaghan, a developer on the project, said: "Making our customers' life easier is our number one priority, and we are constantly looking for new ways to improve the facilities we offer them". The new account system, then, will be just the first of many major innovations at this revolutionary company.

Parasols Direct (www.parasolsdirect.co.uk) is a leading online supplier of parasols, cantilever parasols, parasol bases and parasol accessories. Based in Sunderland, they offer free delivery in the UK, as well as exceptional customer service from a team of dedicated professionals.