Crossing the Digital Divide

October 07, 2009 (PRLEAP.COM) Business News
Bali's water&stone has refocused its business to become the island's first full service digital marketing agency. Founding Partner Ric Shreves states "the core of our business has always been online marketing and digital media. This change in our company positioning better reflects the reality of what we do. We've a talented team here and it's our hope that the change in focus helps people realize they can expect much more than web design from our firm."

Since 2003, water&stone has provided a variety of services, including design for print and web, corporate identity and branding, search marketing, online advertising and social media marketing. Their emphasis on high quality design and the use of cost-effective open source technologies has given water&stone a competitive position in the global web development business. The firm currently provides services to a number of clients both in Bali and abroad, including: Alila Hotels & Resorts, the Karma Resort Group, the Singapore National Institute of Education, Mercy Corps, and the Ubud Writers & Readers Festival.

Among the firm's present campaigns is the Internet's first major "tweetcast" of a work of classical literature. The project, known as "A Pair of Tweets" (, is a three-week long serialization of the 11th century Rubaiyat of Omar Khayyam, broadcast via the microblogging system Twitter.

"This promotion was done in celebration of the Ubud Writers Festival. It's the sort of creative use of non-traditional media we want to continue to develop," noted Shreves. "Innovative use of social media in combination with traditional search marketing is proving highly effective at giving our clients a diversified presence on the web."

The firm has also launched Bali's first social media monitoring and engagement service. "Our monitoring service provides brands with the ability to detect mentions on the Internet within hours and then respond to them and engage the speakers," said Shreves. "It delivers a huge competitive advantage that pays off not only in goodwill, but also translates directly to the bottom line."

water&stone is based in Bali, where they employ a mixed multi-national team of technologists, designers, marketers and project managers. You can learn more about the company by visiting them online at

About the publisher

water&stone is a full service digital agency, located in Bali, Indonesia. The company is focused on helping clients realize increased value from the implementation of open source tools and new media management. water&stone was formed in 2003, specifically in response to the growth and maturation of open source technologies. Since that time, the team has delivered more than 400 web projects to clients located all over the world and created some of the most distinctive logos and service marks in Asia Pacific. In addition to design and development, water&stone provides consultancy and search marketing services, including brand monitoring, reputation management and social media marketing.

Contact water&stone via email:

Visit the company site:

Follow water&stone on Twitter:

For More Information Online:

For more information about water&stone, including company profile, portfolio and client list.