Parents & Children Encouraged to Get Road Sense this Winter

October 24, 2009 (PRLEAP.COM) Lifestyle News
October 24, 2009 New road safety offers to help children and adults stay safe this winter have been launched by car hire comparison site

With the clocks going back, the company's new Road Sense campaign is designed to offer advice, offers and support to families concerned about safety as the nights draw in.

Offers include 10% off the full range of high visibility accessories and clothing for children from BrightKidz - with the discount available on everything from jackets and fleeces, to hats and umbrellas, all designed to be fun and help kids be seen.

In addition, high visibility clothing provider Cyberglow is offering a 20% discount on its range of colourful reflective stickers and badges, and selection of luminous road safety clothing. the first online car accessory store aimed primarily at girls is also offering 20% off all products (excluding Isotta Urban Glow range or Minnetonka driving shoes).

The website, which primarily focuses on women, but also offers gift ideas for men too, features accessories such as steering wheel covers, seat belt comforters, car seat covers and travel blankets.

While personal safety specialist Survival Box is offering a 15% discount off emergency Winter Car Kits, which include items such as a high visibility jacket, first aid kit, ice scraper, high energy food and more.

Gareth Robinson, managing director of, says: "Winter can be a very dangerous time on the roads for drivers and pedestrians. Particularly with the dark nights, children can be vulnerable and the aim of Road Sense is to help parents keep their families safe. "The Road Sense website features a growing range of offers, all of which are easily accessible online, together with a range of advice and information to help improve awareness of road safety."

The Road Sense Website - also offers the chance to win an essential winter kit worth £150 from Halfords, including a tyre pressure gauge, a high visibility jacket, and an N-drive Sat Nav.

Advice on issues such as winter driving, car care, driving at night and what to do in an accident is also available on the site. compares prices from over 35 rental companies, including Alamo, Budget, Hertz, Holiday Autos, Sixt and Thrifty, in over 2000 locations worldwide.

To see the latest Road Sense offers and advice visit

About was launched in February 2003 and grew to become one of the UK's leading online car hire companiescar hire companies by 2006.

In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the site now searches up to 35 different car hire websites, providing an impartial comparison of the best prices available in over 9,000 locations.

Websites searched include Alamo, Budget, EasyCar, Ebookers, Hertz, Holiday Autos, Opodo, Sixt and Thrifty, with the site quickly comparing prices and allowing customers to refine their search by car type.

The site also features over 5,000 pages of travel information in a mini-guide format.

In 2008 was voted Best Car Hire Website in the Travolution Awards. To book or for further information visit

Media Contact
Debbie Williams
T: 01625 511966
F: 01625 511967