Can unbiased editorial flourish on non-media sites?

London, Wednesday - November 6, 2009: A new series of editorial features commissioned by information risk management specialist ArmstrongAdams aims to show that quality independent journalism can continue to be supported in spite of the growing challenges faced by the traditional IT publishing sector.

The first feature to be published, entitled
“>"How Secure Are Your Applications?" has been written by leading IT security journalist Danny Bradbury. A technology writer since 1989 and a freelancer since 1994, he writes regularly for a number of titles including the Guardian and the Financial Times. He focuses heavily on information security, consumer technology and enterprise systems.

According to ArmstrongAdams Director Tim Kipps: "We believe that quality independent editorial is vital to the health of any business sector. Given the decline in the number of traditional IT media outlets, some people fear that this will have an impact on the sources for independent review and viewpoint. However, there is no reason why commercial vendor and service sites can't commission journalists to write bylined features. But vendors must resist the temptation to create blatant puffery. Or attempt to influence journalists to write biased features."

Continues Kipps: "People want to read genuinely independent and valuable content. Our view is that by giving journalists and writers the same kind of editorial freedom they would have with a normal publisher, we will encourage the best quality editorial. That in turn will generate the right kind of traffic to our own website."

About ArmstrongAdams

ArmstrongAdams is the UK's leading independent information risk management solution provider, helping large organisations better protect their most vital systems and information assets. Unlike larger generalist IT security service firms, ArmstrongAdams delivers a faster, more flexible, more dynamic, and more business focused approach to information risk management and IT security.

For further information:

Tim Kipps
Sales Director
ArmstrongAdams
T: +44 (0)20 7649 9999
E: tim.kipps@armstrongadams.com
W: www.armstrongadams.com

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