Performing Arts Theatre Groups Address Retention and Profit with IntelliContact Pro Email Marketing Software.

September 20, 2005 (PRLEAP.COM) Business News
Performing Arts Theatres have always been faced with the challenge of filling seats for every season and each run. Yet, when you occupy the theatre for a total of maybe six months out of the whole year, your subscribers can easily forget about you. “Sending e-mails through IntelliContact Pro is an effective and cost-efficient way to keep our patrons informed about our productions as well as what we have coming up later in the year”, says Cheryl Rizzo, Managing Director of The Theatre at Boston Court in Pasadena, California. “Our patrons have commented how much they look forward to our monthly e-mails which have become a major part of our ongoing marketing efforts and have contributed significantly to patron loyalty”.

Cynthia Paschall at Playmakers Repertory in Chapel Hill, North Carolina remembers, “We used to have to create promotional pieces in the form of flyers, prayed they got printed on time, stuffed them into envelopes, and paid an enormous amount for postage hoping we would recoup the total cost. Now we can use IntelliContact Pro to stay in touch with our valued subscribers for pennies and with a much better result. Our retention rate is so much higher that the expense of filling the theatre seats has dropped dramatically.”

“The consistency of a permission newsletter has no substitute”, says David Roth VP Bus Dev at Broadwick Corporation, providers of IntelliContact Pro. “Your opt-in list becomes a cohesive family that enjoys hearing from you. We are gratified to be able to assist this vital aspect of the Performing Arts network.” IntelliContact Pro has advanced features that also allow theatre groups to get highly targeted information regarding tastes and preferences through survey, list segmentation and an autoresponder.

Boston Court ( and Playmakers Repertory ( are prominent community theatres with national reputations for excellence in the performing arts. Utilizing IntelliContact Pro means there is no ‘off season’. The whole year is filled with theatre…and newsletters with updates, reminders, personal bios, and other interesting and engaging news.

About IntelliContact Pro
With over 2,650 customers, IntelliContact Pro is a leading permission-based email marketing service for small and medium sized businesses that allows companies to easily create, send, and track permission-based email newsletters, promotions, announcements, and surveys. IntelliContact Pro is affordable and includes a 15-day free trial at: Broadwick is located in Meridian Park in Durham, North Carolina.

For Additional Information Contact:

David Roth
VP Business Development
Broadwick Corp.
Direct: (919) 459-1448

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