Mister Sparky-Houston Making Local Mark

Houston, Texas, December 7, 2009 – Mister Sparky is a nationwide residential electrical service and repair company, yet is franchised and ran by local-area owners. Mister Sparky-Houston (http://www.mistersparky-houston.com) is owned by three entrepreneurs: Richard Hodge, Albert Bustos, and Jeremy Nolan. The three business-minded friends decided to embrace the electrical service and repair franchise due to its great reputation and network of helpful owners and executives nationwide. The three men recently began addressing more marketing initiatives throughout the Houston and surrounding areas.

The Mister Sparky franchise is known as for its slogan, 'America's On-Time Electrician – We're On-Time or the Repair is Free'. What some people seeking master electrical services may not realize is that it is a franchise. The brand name and reputation is shared, but like many nationwide franchises, the individual Mister Sparky's are owned by separate entrepreneurs. "The franchise process is very similar to owning a private business," explains part-owner, Richard Hodge. "You get all the benefits of being your own boss, yet you are provided the security of a brand name, a marketing 'head start', and a network of other owners, which opening your own business does not afford you. We chose Mister Sparky because the brand has an excellent history and spectacular guidelines regarding customer service."

The Houston- based Mister Sparky has engaged in several initiatives to increase customer awareness. "We are currently working with an outside marketing firm to increase regional traction," alerts Albert Bustos. "Our reach envelopes the greater-Houston area, so we wanted to make sure we facilitated customer awareness about our master electrical services. The marketing firm is helping us compose articles for Web placement, do regional search engine optimization work, and keep us aware of any local, public relation opportunities. Just as the general Mister Sparky brand has made a national impact, we would like to make a local mark regarding our Mister Sparky-Houston brand name."

Jeremy Nolan adds that a huge part of the personalized branding is making sure all marketing material and references to their site includes a mention of Houston. "We are very proud to be a part of the Mister Sparky franchise," admits Nolan. "But for our own personal-branch purposes, it is pivotal that all advertising and marketing endeavors host a mention of Houston and the implication of us serving the surrounding areas as well."

Mister Sparky-Houston (http://www.mistersparky-houston.com), America's On-Time Electrician, is a network of conscientious, courteous, and highly-competent electrical contractors. And while you'll be seeing Mister Sparky trucks and hearing our radio ads coast-to-coast, all Mister Sparky businesses are locally owned and operated by people who live in your community.

Contact:
www.mistersparky-houston.com
(281) 599-9473(office)
(888) 8-Sparky (toll)
(832) 201-7302 (fax)