HRmarketer.com Reports 36 Consecutive Months of Sales Growth

CAPITOLA, Calif., — HRmarketer.com, the no. 1 marketing and media visibility service in the human capital industry, is expanding its information databases to include coverage of marketing and media resources across niche industry markets.

The four-year-old company also reported record sales growth and renewal rates in 2005, and has now experienced 36 consecutive months of sales growth.

With HRmarketer's expanded information databases, members can seamlessly create and execute media visibility campaigns in niche market segments where HR products and services are bought — including alternate distribution channels. The service will extend its marketing and media resources to cover a variety of industry verticals, including food services, retail, financial services and others.

For example, if HR suppliers wanted to initiate a marketing campaign that targeted employee benefit brokers or HR decision-makers in the food services industry, they could search HRmarketer's information databases to access an updated media list that covers the respective market segment or sales channel — plus bylined article and speaking opportunities, award competitions, trade shows and events, analysts, online buyer guides and more. HR vendors can also use HRmarketer's campaign management and business intelligence tools to execute and manage their activities.

"Our continued strong growth and high renewal rates reflect the strong demand for marketing and media visibility services in the human capital marketplace," says Mark Willaman, president of Fisher Vista LLC, the parent company of HRmarketer.com. "What's most encouraging is our broad customer base equally represents the entire span of HR products and services, including many public relations agencies representing HR suppliers. HRmarketer continues to thrive because we offer a valuable service at an affordable fair price with outstanding customer service."

About HRmarketer.com

HRmarketer is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. The company services hundreds of HR service providers, employee benefit brokers and consultants, helping them increase their visibility and generate sales leads.

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