Ceatus Media Group LLC Purchases My Choice Medical Holdings Assets from Vertrue, Inc.

January 11, 2010 (PRLEAP.COM) Health News
Ceatus Media Group LLC has acquired the web-based assets of My Choice Medical Holdings from Vertrue, Inc. These assets consist of 23 websites - including breastimplants4you.com, newimage.com and facialplasticsurgery.net - that offer extensive information about plastic surgery and other cosmetic enhancement procedures. Ceatus currently publishes Consumer Guide to Plastic Surgery, the leading online resource for consumer education about all aspects of plastic surgery. The site includes a directory of board-certified plastic surgeons.

"The addition of the My Choice Medical portals offers a unique opportunity for Ceatus to expand its brand presence in the cosmetic surgery market," says David Evans, CEO of Ceatus. "We will be able to offer a wider range of procedure-specific cosmetic surgery articles, provide new directories for plastic and cosmetic surgeons to increase their online visibility, and offer our advertisers access to a larger audience of consumers interested in cosmetic enhancement procedures."

Most of the content in the acquired websites focuses on popular subjects such as breast implants, facial plastic surgery, facelift and rhinoplasty. Ceatus plans to reintroduce the sites as the content is updated and the site designs are refreshed. The first site to be re-launched will be breastimplants4you.com. The re-launch is slated to coincide with the American Society for Aesthetic Plastic Surgery meeting in April 2010.

"The depth and comprehensive nature of the content in the My Choice Medical web portals augments and enhances our ongoing consumer education strategy," says Denise Mann, editor of the My Choice Medical websites. "It is a marriage made in heaven as this new group of websites, when taken in combination with Consumer Guide to Plastic Surgery, offers such a wide range of detailed and accurate content about plastic surgery procedures."

About Ceatus Media Group LLC

Ceatus Media Group LLC is an online health media company providing specialized information for consumers and connecting doctors with prospective patients. The company's business model comprises two distinct elements:

- Building health information portals to provide authoritative education for consumers researching various health topics
- Connecting consumers with leading health care specialists in their area of interest through online directories

Ceatus currently serves consumers and practitioners in the areas of LASIK, cosmetic plastic surgery, weight loss surgery and dentistry.