SmarttNet Publishes New Google Analytics White Paper
January 10, 2010 (PRLEAP.COM) Technology NewsVancouver Internet marketing firm SmarttNet has released a new white paper designed to help business owners take full advantage of Google's free analytics platform.
The paper, entitled "Using Goals in Google Analytics to Create Actionable Insight for Your Website", offers step-by-step instructions on how to properly set up goal tracking in Google Analytics.
Goals can be used to track the occurrence of desired on-site transactions such as purchases, newsletter signups and blog comments. Well-set, strategic goals allow website owners to accurately measure their website's effectiveness in converting Web traffic.
Kyle Pearce, an Internet marketing specialist with SmarttNet, believes that Google Analytics is a key component of any successful online marketing strategy:
"Web analytics is one of the fastest growing parts of the Internet marketing field; however, it remains a confusing area for many business owners. The savvy companies that take advantage of these tools today will find they have a significant edge over the competition".
Google Analytics is widely recognized as the premier tool for tracking website activity. The platform gives users hard data on a wide range of critical metrics, including page views, traffic sources, and bounce-rates for individual pages.
Analytics' powerful, user-friendly interface makes it versatile and easy to use for both the tech savvy and the non-technical business person.
Download your free copy of the white paper here: www.marketingsmartt.com/company/white-papers/
SmarttNet (www.marketingsmartt.com) is a Vancouver Internet Marketing firm that has been serving Canada's West Coast since 1995. In addition to analytics consulting, SmarttNet provides web development, search engine optimization (SEO), and social media marketing services.