Website surges in poularity providing information on traveling and living in Baja California.

October 13, 2004 (PRLEAP.COM) Business News

October 11, 2004

(Baja Insider, Cabo San Lucas, BCS, Mexico) The Baja Insider has geared up for the Baja winter travel season with dozens of new articles, Baja weather, reports and blogs are all intended to make it the most comprehensive website on traveling and living in Baja California, Mexico. Found on the world wide web at, the site served up more than 100,000 pages in September, to readers interested in the region.

The Baja Insider is a website created by those actually living, working and traveling in Baja. Since the launch in August of 2003, owners James Glover and Tomas Zyber have sought to bring first hand information to the web with their own writings along with contributions from Baja businesses and Insider Readers. Says Mr. Glover, "Having lived here in Baja for the last 15 years, I felt a desire to share what I have learned about living, working and traveling in Mexico, and Baja specifically. Our articles are from the inside perspective, and from the feedback, our readers are eating it up.'

The reader feedback has been overwhelmingly positive. Karen Shelder, an Insider Reader wrote: "I am planning a trip the first week in November to Baja. The site is fantastic and has tons of info. I spent about an hour and a half on there last night.' About 30% of the site's readers each month are repeat visitors.

Site content includes traditional destination stories along with worldwide hotel reservations, Baja maps, reports, and series articles on building, real estate, and doing business in Baja. Regularly updated road conditions, weekly updated sport, fly fishing and dive reports attract repeat visit. "Our Weather and Tropical Watch pages are something of which I am particularly proud.' says Mr. Zyber. "We provide everything from current conditions and satellite imagery to deeply researched articles on hurricane strike probability.' During Hurricane Javier in September, readers made the Baja Insider one of the top internet sources for information on the storm. "We also interject some humorous stories like the psychic destruction of hurricanes.' added Tomas.

"The Baja Insider also offers a distinct advantage for advertisers. With our unique portal we have the ability to attract people to niche markets within our target market of Baja California.' says Mr. Glover. "We encourage our advertisers to provide valuable information which develops a relationship with the reader, by validating them as authorities on the subject matter.' Articles like Real Estate in La Paz, Building in Baja and the Dive Reports entice the reader which has proven to be profitable for the contributing businesses. Engineer and contractor, Jorge Ayala has received numerous high return inquiries as a result of his contributions to the Building in Baja series. "We will be very selective about which companies will benefit from our relationship with our readers.' added Mr. Glover. "We have worked hard to establish our own credibility. Our select advertisers must share that commitment to quality and customer service.'

The experience of the executive staff of the Baja Insider cover more than 40 combined years of marketing and publishing. James Glover was the publisher of "In Motion' magazine, a business management and computer consultant before moving to Baja. James has been a Baja resident and marine services business owner for 15 years. Tomas Zyber owned an advertising business in Los Angeles and Orange County for 11 years and most recently was Marketing Director for a major wireless provider before moving to Baja 3 years ago to enjoy a more rewarding lifestyle.