Nussbaum Transportation Services Launches New Website - Redesign features new look, better navigation and SEO strengths

January 23, 2010 (PRLEAP.COM) Business News
Illinois-based trucking company Nussbaum Transportation Services has announced the launch of its re-designed and enhanced website.

The new site more accurately reflects the company's brand, offers updated and expanded content, and provides customers with powerful tools for managing and tracking shipments. To advance these features, Nussbaum developed new site architecture that more easily allows viewers to find the information they seek. Furthermore, content that supports the new architecture has been optimized with the goal of driving new potential customers to the site.

Company Executive Officer Brent Nussbaum says, "We're really excited about the launch of our new website. It brings together a lot of the work we've been doing to tell a more compelling and personal story about our company. Our new site really captures the unique spirit our team brings to every customer, and it reminds us of how we stand apart from other trucking companies. We look at problems in new and often innovative ways."

Nussbaum fully optimized its new website to meet the demands of today's search engine practices. This level of back-end detail will enable Nussbaum to capture new users unfamiliar with Nussbaum and its core service offerings. It will also help the company attain a more competitive edge within the midsize trucking industry from attracting new customers to helping drivers looking for trucking careers.

In addition to the comprehensive SEO plan that guided content development, Nussbaum sought to graphically enhance the sight by using more bold yet welcoming design that reflect the company's brand image of strength and customer care. Other site features include updated and more user-friendly navigation that helps potential customers and future employees more easily find the information they seek, and the use of sub-page "breadcrumbs" for easier page navigation. Breadcrumbs show viewers their location in the site at all times.

Lastly, the site's updated navigation also repositions Nussbaum's trucking services and solutions-oriented strengths more front and center. Specifically, the trucking company seeks to:

- Highlight their innovations in customizing trucking equipment and services
- Showcase the leading, back-end technology they use and develop
- Share breaking news about customized transportation solutions

Potential customers can now learn about the range of equipment Nussbaum uses to haul freight, the advanced communications technologies that drive their on-time delivery record and the customer tools they offer to streamline supply chain management. They can also watch videos that spotlight case studies of Nussbaum's growing Dedicated Transportation Services and explore the various industries that Nussbaum serves. As with the previous site, Nussbaum customers can easily log into their accounts to for real-time tracking of shipments and deliveries.

"We have lots of ideas for how we can use our website to continue expanding on the kind of quality information and service that has become the backbone of our business. We're developing new ideas for customized solutions every day and our website will be an integral component in getting the word out," Nussbaum says.

Family owned and operated since 1945, Nussbaum Transportation Services combines industry insight, innovation and perseverance that have shaped the company into a leading midsize trucking company with core services in regional truckload, dedicated contract carriage and third party logistics. From a state-of-the-art operations center to the latest in-cab communications and tracking systems, Nussbaum employs leading edge technologies that ensure on-time deliveries.

For more information, please visit Nussbaum's website or call 800.322.7305.