The $2.5 Billion per Year Rapidly Growing Scrapbooking Industry Uses IntelliContact Pro Email Marketing Software to Build Communities and Drive Sales.

September 27, 2005 (PRLEAP.COM) Business News
Durham, NC & New York – September 27, 2005 – Scrapbooking is the collecting of photos, memorabilia and stories into a scrapbook-style album. This practice has existed for centuries. The recent rise in scrapbooking is in part due to the advances in preservation technology that ensures a family’s precious photos are protected from deterioration. A vast army of woman with a love of the craft and hobby are now applying their entrepreneurial spirit and knowledge within the workplace to starting independent retail stores and small web-based businesses. These entrepreneurs now control nearly 3,700 independent retail stores and 1,000’s of web-based business. Dennis Conforto, Pres. and CEO of says, “These businesses are flourishing not only because of the demand, but because of the intelligent marketing that is being generated with the use of IntelliContact Pro email marketing software. The scrapbooking community has about 4.5 million active consumers and email marketing makes a huge impact in establishing this ‘community’ that many want to be a part of. For scrapbooking entrepreneurs, email marketing is the most cost effective way to stay in contact and engage this active community of scrapbookers. IntelliContact makes communications easy and efficient, sustains vibrant participation, and drives the creative devolvement and sales engines.”

David Roth, Vice President of Broadwick Corporation, providers of IntelliContact Pro adds, “We have seen a flourishing industry grow even more rapidly due to the sophisticated use of IntelliContact Pro by professional entrepreneurs who are wanting to make the best use of their time, money and energy. They know business and marketing and have quickly identified IntelliContact Pro as integral to a highly targeted and successful marketing campaign. IntelliContact Pro’s clients include small and medium sized-businesses, as well as Fortune 500 companies like International Paper, Super 8 Motels.

About Magazine is the world’s leading online scrapbooking magazine with over 265,000 unique readers per month. Magazine is a source for all things scrapbooking including newsletters, articles, features, techniques, business tips, independent retail store lists, on-line retail store links and an endless resource to other related sites. Their tagline says it all – SO BIG! Only the internet can hold it.

About IntelliContact Pro
With over 2,700 customers, IntelliContact Pro is a leading permission-based email marketing service for small and medium sized businesses. IntelliContact Pro is a web-based email marketing solution that allows companies to easily create, send, and track permission-based email newsletters, promotions, announcements, and surveys. IntelliContact Pro is affordable and includes a 15-day free trial at: Broadwick is located in Meridian Park in Durham, North Carolina.

For Additional Information Contact:
David Roth
VP Business Development
Broadwick Corp.
Direct: (919) 459-1448

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