Dentists: Watch Jim Du Molin Talk Dental Marketing

February 27, 2010 (PRLEAP.COM) Business News
Dentists learned today that dental marketing expert Jim Du Molin is offering up a continuing dental education video lesson at no cost to dentists who want to learn more about increasing their income during tough economic times.

The Case Presentation video series is now available online at: http://www.TWDU.info

"This is a simple, zero-cost strategy that any dentist can implement today," said Du Molin, founder of dental continuing education resource The Wealthy Dentist University. "And I am not exaggerating when I say that it can raise production by 25%, or $125,000, whichever is greater."

"If implants, cosmetic dentistry and braces patients have been a little scarce lately in your practice, it's simple," explains Du Molin. "These are highly discretionary services. Money is tight. As a dental management guru, I'm supposed to tell you to get out there and spend some money on marketing for new patients.

"Well, I'm not going to do that," he continues. "I'm going to give you the next big thing, and it won't cost you a dime. I'm taking registrations for my comprehensive Case Presentation Video Training Course."

Case presentation is essential to getting dental patients to accept treatment. It starts by having solid financial arrangements in place, and a team who can explain patients' financial options to them. It involves the doctor, of course, as he or she recommends a course of treatment.

The dental practice's financial arrangements coordinator plays a key role. Getting a patient to agree to a treatment plan is all about giving them financial options they can work with.

While Du Molin would normally charge $1,467 for this course, he is offering it free to the first 298 doctors to register.