"Moment of Thunder Tribute" to Roar at Daytona Bike Week Honoring Fallen Military Brothers and Sisters as the biker community shows appreciation for those lost fighting for freedom.

March 05, 2010 (PRLEAP.COM) Lifestyle News
Bikers, Veterans, friends and family will gather on Saturday, March 6th at 3:30pm at the Broken Spoke Saloon, 1151 North US Highway 1 in Ormond Beach, Florida during Daytona Bike Week to launch the Moment of Thunder Tribute, a one of a kind experience to honor military brothers and sisters who have fallen in the name of freedom.

"As a largely symbolic and emotional statement, Moment of Thunder Tribute will be a roaring spectacle like none other, when participants fire-up their bikes and rev their engines in unison for the memory of those who have made the ultimate sacrifice," says Peter Robertson, co-organizer of the event. "It will be a record-breaking event that will bring together thousands in a spirit of community and remembrance."

The event, which has inspired national attention, comes at a time when more family and friends are looking to express a sense of gratitude and loss.

Moment of Thunder Tribute was inspired by a similar event held in September 2009 to honor Brad "The Wrench" Ruel, a celebrity bike builder and owner of The Wrench custom bike shop who died in 2009. Many also turned out to remember loved ones and find closure, creating a huge emotional impact that continues in 2010 to honor all who have died through personal sacrifice.

"There's a recurring theme here with Moment of Thunder," says Kevin Sirotek of Orphan. "More people are coming forward to join us in this important event."

"We are Moms and Dads, brothers and sisters, friends, neighbors, relatives who all share a common experience. Moment of Thunder gives us the opportunity to find that sense of unity and closure," says Karen Ruel of The Wrench, wife of the late Brad Ruel.

The 2009 event created an enormous stir at the Wharf Rat Rally in Nova Scotia, and was considered the highlight of the show, with participation by attendees and exhibitors being much larger than what promoters had expected. Turnout was so large that the event was reported as one of the most memorable experiential moments to be staged outside of a large-scale corporate event, with wide-scale press coverage from local radio, TV, newspaper, and magazines, and tremendous buzz generated through social media outlets including Facebook, Myspace, and YouTube.

The Tribute was developed and is sponsored by Orphan, who is building the premier destination for motorcycle enthusiasts, builders and manufacturers, offering exclusive content and access for enthusiasts and enabling the industry's top talent to spotlight their work. A Moment of Thunder Tribute bike is currently under development, which will be unveiled in the next few months as part of a collaboration with Orphan and The Wrench.

For more information, contact Dylan Moller of Orphan at 866-550-2511 or visit http://www.momentofthunder.com

About Orphan
Orphan is building the premier destination for motorcycle enthusiasts, builders and manufacturers. They will offer exclusive access to original programming that goes behind the scenes at builds, rallies and industry-specific events, enabling the industry's top talent to spotlight their work while interacting with the expanded motorcycle community. If you build, ride or just love the noise, Orphan is the ultimate destination for you. Orphan is a subsidiary of Illinois Auto Electric (IAE), founded in 1915 with its roots in the automotive industry. IAE has become one of America's largest independent sales and service facilities of outdoor power, transportation and industrial equipment. With the continuity of dedicated family leadership, IAE has provided all of its customers with high quality products and services for nearly 100 years.

About The Wrench
The Wrench Custom Bike Shop is both moniker and persona of owner Brad "The Wrench" Ruel, who passed away on July 14, 2009. The Wrench is a destination known for its passion for custom built bikes and frames, with a national reputation for excellence in design and quality builds spanning over 15 years.