Adds Blog and Twitter Stream

March 09, 2010 (PRLEAP.COM) Business News, based in San Jose, California, has an unrivaled reputation for presenting the basics of difficult insurance issues in a comprehensible format. To expand that outreach, the site now offers both a blog and a Twitter stream as a further means of contact with consumers who need to find and keep affordable, comprehensive auto, home, or life insurance.

"We've been contemplating the addition of the blog for several months," said Jon Davidson, CEO. "There's a tremendous amount of anxiety about buying insurance in these hard economic times and we wanted to personalize some of our content and open it up more for our writers to express opinions. Twitter was a natural fit with that, so we can more easily keep readers informed about what we're doing on the site and what new information has been added."

"Social networking has given the Internet a new culture of immediacy," said Davidson. "We want to use that and embrace it to make sure we're reaching our readers with the latest news and data. Lots of people think you take out your policy and forget about it, but in the middle of a recession, that's just not practical. The quality of your coverage and the level of your premiums need to be reviewed against the latest industry information just like any other regular expense." (The site's new blog is accessible from the top menu bar and links to the Twitter stream appear in the blog's sidebar.)

By focusing on current affairs as well as supplying educational articles and regular industry news updates, helps consumers find insurance quotes, and educates and reassures them in the process.