goes Social with Twitter

March 19, 2010 (PRLEAP.COM) Business News
Launched in 2002 to help consumers locate and keep affordable automotive coverage,, has steadily worked to enhance and enlarge its web presence. Last year the site was fully redesigned to showcase its simple, intuitive quote engine and library of articles. Now, both a car insurance blog and a Twitter stream have been added to the content mix in an effort to broaden the site's consumer outreach.

"We may be just a little late to the blog and Twitter game," said Kirill Overby, CMO. "But only because we wanted to completely understand how those components could fit into our primary mission - generating affordable insurance quotes for our readers and helping them make better insurance choices with the background material in our article library. When social networking is used correctly, which is what we hope we're doing, it can add a powerful dimension to the effectiveness of a site's interaction with its reader base."

"Through our blog, we're able to take a more conversational and at times opinionated stance on industry news and tips," said Overby. "We think our readers will like that personal touch because for many, buying insurance creates a great deal of anxiety, especially in these tight economic times." By pairing the Twitter stream to blog activity, site updates, and breaking news announcements, existing readers can be apprised of updated or recently added material and new readers will be able to find the CarInsuranceList site more readily.

CarInsuranceList offers readers fast access to insurance quotes by zip code. A list of major companies is returned with bulleted basic information allowing the visitor to move to the next level of a rate search at the provider's own site. This painless process, married to in-depth background research, up-to-date industry tips, and now social networking, makes CarInsuranceList a one-stop-shop for all aspects of the search for quality automotive insurance. The editors invite consumer questions, comments, and ideas.