David Chivers of WSJ.com to Headline Click 2010
April 11, 2010 (PRLEAP.COM) Business NewsClick 2010 (www.brooksbell.com/click), an invitation-only discussion-format summit scheduled for June 16-17, 2010 at The Raleigh Convention Center, has announced that the event will feature a keynote address by David Chivers, Executive Director, WSJ.com and New Products for The Wall Street Journal Digital Network. Chivers will speak on how The Wall Street Journal changed the way they market digital products, including their missteps, wins, and predictions for the future.
Attendees at Click will take part in peer-to-peer conversations throughout the summit, with each discussion moderated by an industry leader. Moderators will include Scott Barnett, Sr. Manager, Marketing Programs at Citrix Systems; David Blum, Director, Marketing Analytics at eHarmony.com; Bill Gassman, Research Director at Gartner; Jim Kennedy, Vice President Director of Strategic Planning at The Associated Press; Michael McCurdy, VP of Consumer Marketing at RentTheRunway.com (and formerly of TheLadders.com); Rochelle Sanchirico, Senior Director, Digital Acquisition Marketing at The Washington Post; and Erich Ziegler, Group Marketing Manager, Intuit Online Payroll at Intuit.
Click will be hosted by Brooks Bell Interactive (www.brooksbell.com) and sponsored by Google (www.google.com). "We are excited to announce David Chivers as the keynote speaker for Click 2010," said Brooks Bell, President and Founder of Brooks Bell Interactive. "Click will be a unique opportunity for leaders in the online marketing industry to meet and learn from each other in an intimate setting, and David's expertise is certainly a welcome and valuable addition. Our goal is for the attendees to come away from Click with concrete ideas, information and a whole different way to think about online marketing."
Click is an intimate, invitation-only, discussion-format event for director-level and up online marketers responsible for acquisition or retention marketing, web analytics or user experience. Attendees will take part in conversations throughout the event, creating and sharing exciting new ideas. From topics in all areas in digital marketing strategy, attendees will exchange knowledge and experience with some of the top minds in marketing.
About Brooks Bell Interactive:
Brooks Bell Interactive is a nationally recognized marketing firm with the expertise to help you get more clicks, conversions, and engagement with "design that clicks®." They serve Fortune 500 clients such as Chase Bank, AARP, The Wall Street Journal and Nickelodeon. Brooks Bell Interactive increases online acquisition, retention and win-back rates with advanced data-driven marketing strategy, user experience design and A/B testing. Their most popular services include landing page optimization, lifecycle email and newsletter testing, and registration path design. Brooks Bell Interactive beats the control over 75% of the time, and regularly produces lifts of 10%-200%.