FABERGÉ CMO Joins the Speaker Faculty at the 2010 Luxury Interactive Conference in London
April 14, 2010 (PRLEAP.COM) Business NewsFabrice Paget, CMO at Fabergé, has joined the Luxury Interactive event taking place May 18 & 19, 2010 at the Waldorf Hilton in London, UK to share his insights on using an online business model for high-end jewelry with his industry peers through a keynote presentation on May 18th.
Fabergé considered a number of options in their expansion efforts, including setting up stores across the world. However, they went the online route upon realizing that to big spenders, online shopping gave a level of discretion and convenience which could not be found at a physical location.
A key headache of showcasing luxury goods online is to provide a true luxury experience. Fabrice shares how Fabergé is emulating the personal attention a customer receives in-store with all the conveniences of the online world. It certainly won't involve browsing through an online mail order catalogue and putting a diamond brooch into a shopping cart.
The luxury industry gathers at luxury interactive annually to discuss the challenges of breaking the luxury marketing mold and embracing integrated digital and offline marketing branding strategies.
Attendees of this luxury conference (including Gucci, Burberry, Diane von Furstenberg, Polo Ralph Lauren, De Beers, Alfred Dunhill, Richemont, Moet Hennessy, Harvey Nichols, Jaeger-LeCoultre, Jaguar, Jumeirah, Jurlique, Liberty, Orient Express, Patrón, Vertu and others) gather at Luxury Interactive for networking, partnering and to identify strategies for growth.
You can review the full Luxury Interactive event program and speaker faculty online at http://www.wbresearch.com/luxuryinteractiveglobal/
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