Ceatus Media Group Relaunches BreastImplants4you.com at American Society for Aesthetic Plastic Surgery Meeting

April 21, 2010 (PRLEAP.COM) Health News
Ceatus Media Group LLC will debut the revamped breastimplants4you.com at the American Society for Aesthetic Plastic Surgery's annual meeting in Washington, D.C., beginning on April 22, 2010. Breastimplants4you.com will serve as a premier online resource for consumers to learn about all aspects of breast augmentation surgery. In addition to a comprehensive lineup of useful articles, the website also includes a robust Before & After breast implants photo gallery and a surgeon directory.

Walter L. Erhardt, Jr., MD, FACS, will serve as the new site's senior medical advisor. A past president of the American Society of Plastic Surgeons (ASPS), Erhardt also formerly served as editor of Plastic Surgery News, a leading industry trade publication.

"Dr. Erhardt brings both invaluable medical expertise and a keen editorial eye to the table, and we are thrilled to have him on board," says Editorial Director Denise Mann. Erhardt, a plastic surgeon in private practice in Albany, Georgia, also serves on the advisory board of Ceatus Media Group's sister website, Consumer Guide to Plastic Surgery.

"While breast augmentation is the most common plastic surgery procedure for women, getting all the information about the various procedures and implant options can be a daunting task. We have worked hard to gather all that information the consumer needs and to present it in an understandable and digestible fashion," says Erhardt. "I think we meet and exceed these goals."

A brand new feature article on the home page takes a look at "gummy bear" or highly cohesive silicone gel breast implants, which are currently under investigation and awaiting approval by the FDA. Gummy bear breast implants, considered the next generation in implant technology, have been used outside the U.S. for more than 15 years.

Breastimplants4you.com was purchased by Ceatus in late 2009 as part of its strategy to expand within the cosmetic surgery field. The purchase was one of 23 cosmetic surgery sites obtained from My Choice Medical Holdings.

Ceatus Media Group LLC is an online health media company providing specialized information for consumers and connecting doctors with prospective patients. The company's business model comprises two distinct elements:

- Building health information portals to provide authoritative education for consumers researching various health topics
- Connecting consumers with leading health care specialists in their areas of interest through online directories

Ceatus currently serves consumers and practitioners in the areas of LASIK, cosmetic plastic surgery, weight loss surgery and dentistry.