Pii's Conductor Solution Performs for Insurance Agents: Video highlights benefits of online ordering system for creating, customizing marketing materials

April 27, 2010 (PRLEAP.COM) Business News
Bloomington, Illinois - Progressive Impressions International announces the release of a new five-minute video highlighting the advantages of Conductor, the company's Web-based marketing solution for insurance agents.

Conductor is a Web portal that allows agents to build, customize, order and manage branded marketing and enrollment materials. The video explains some of the ways Conductor helps insurers manage their agents' cross sell, retention and prospecting efforts.

Fact: More than half of Pii clients are in the Fortune 500, including seven of the top 10 U.S. insurance companies.

In addition, the video addresses Conductor's cost-saving solutions for creation, distribution, inventory and sourcing issues. It also draws attention to other benefits offered by Conductor, such as brand consistency, time and cost efficiencies, customization capabilities, and administrative tools for easy site management.

"We understand the marketing needs of agents," says Jamie Huff, president of Pii. "We know agents want to customize a newspaper ad and be done in three minutes or less. We know they want to preview the names and data on a prospect list before they click to buy it. The years of knowledge Pii has built up in agent marketing are all built into Conductor."

Watch the video now at http://www.youtube.com/watch?v=ETm4xghcCYs

National insurers choose Conductor
Leading national insurance companies have adopted Conductor to help their agents produce timely, branded marketing materials such as:
· Printed items - Direct mail, brochures, benefit charts, posters, resource guides, billboards, calendars, welcome/information kits and display advertising
· Promotional materials - Customized apparel, golf items, pens and signage
· Electronic and broadcast advertising - Internet, radio and TV ads

By incorporating drop-down menus and other time-saving tools, Conductor helps achieve a lower error rate and improved efficiency for insurers and agents nationwide. Conductor is also flexible, so Pii can provide a basic system or develop custom modules to meet a client's specific needs.

Although Pii offers complete print and fulfillment services, clients are not required to contract with Pii for these services.

As part of Taylor Corporation, Pii can call upon the resources of more than 90 sister companies worldwide. A leading provider of business and personal communications products, technologies and services, Taylor Corporation provides products and services to more than 3 million small businesses and consumers and the majority of the Fortune 500.

What agents are saying about Conductor —
Here's what agents from a national insurer are saying about their new Conductor site:
· "I could not be happier with the simplicity, freedom and affordability that (the site) offers. I really like the ability to select leads based on specific requirements like industry types and zip codes."
· "Within minutes, I set up a Commercial direct mail campaign that targets small businesses in my local area."
· "(It) gives me the control I desire to choose who, where and how I want to build a direct mail marketing campaign. (The site) is just top notch."
· "Sweet really sweet."

To learn more about Conductor, contact Ron Drenning, Vice President, Sales and Marketing, at 800.883.1156 or rdrenning@whateverittakes.com

About Pii:
Established in 1993, Pii is a marketing firm with expertise in personalization and targeted campaigns. More than half of all Pii clients are in the Fortune 500, including seven of the top 10 insurance companies in the United States. Pii's flagship product is Conductor, a Web-based system that enables users to choose, personalize and send marketing campaigns to selected prospects and customers. Print products include newsletters, greeting cards and all forms of direct mail. Pii has headquarters and production facilities in Bloomington, Illinois, with additional offices in Pompano Beach, Florida.