Luxury Brand Marketing Executives Gather In June To Discuss Digital Media & Cross-Channel Marketing Strategies

May 13, 2010 (PRLEAP.COM) Business News
New York, NY - Luxury goods sales might rise in 2010 for the first time since 2007, helped by growth in online shopping, Bain & Company reported in 2009. Sales in the e153 billion (R1.68 trillion) industry are forecast to rise 1 percent next year. Success and growth in this industry occurs when companies embrace a fully integrated digital media and cross-channel strategy.

Over the last year, the online channel was for many brands, a key growth area. To fully capture market share today, luxury executives are focusing on not only online strategies, but integrated cross-channel marketing campaigns.

There has been significant growth towards keeping luxury consumers at the forefront of campaign development. Understanding how and why they shop is vital. And one area of untapped sales potential continues to be the online channel.

In addition, social media and mobile commerce is a number one priority for 2010 due to the cost-effective nature of these mediums. You can easily cultivate a loyal following and drive customer engagement using social media. You can reach luxury consumers any and everywhere via mobile devices. With lack of budget increases, many luxury companies are investigating more innovative strategies to reach customers today.

Luxury Interactive 2010, a luxury branding and ebusiness conference being held in New York City from June 28-29, 2010 offers tactical strategies for campaign development and successful execution in areas such as social media, mobile commerce and marketing, CRM, cross-channel customer experiences, shopping behaviors and drivers in a multi-channel environment. Key luxury brand leaders speaking at this year's luxury marketing conference include: Gerald Barnes, President/CEO, Neiman Marcus Direct; Parnell Eagle, SVP Marketing and Merchandise Planning, Saks Inc Direct; John McDonnell, COO, Patron Spirits Company; Hilary Donahue, VP, Michael C Fina; Marisa Thalberg, VP Global Digital Marketing, The Estée Lauder Companies, Inc.; Russ Moorehead, VP Aveda Online, Aveda; Kerry Kennedy, VP E-Commerce, Omni Hotels; Tom Davis, VP of Ecommerce, Kenneth Cole; Milton Pedraza, CEO, Luxury Institute and many more.

For more information about the 2010 Luxury Interactive conference, visit www.luxuryint.com. For inquiries regarding Luxury Interactive 2010, please contact Lori Hawthorne, Executive Director at Worldwide Business Research via email lori.hawthorne@wbresearch.com.

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