Second edition of Google AdWords book helps businesses to improve their pay per click marketing campaigns
September 22, 2005 (PRLEAP.COM) Business News22 September 2005 - Google's AdWords advertising program can be one of the most cost-effective ways to attract targeted visitors, but at the same time it can also be very risky: companies must possess the knowledge and skills necessary to manage keyword bids, prices, budgets, and click-throughs. Avoiding click fraud, bidding wars, and junk traffic can be very difficult.
The new specialized book "Successful Advertising with Google AdWords" by search engine marketing company Axandra provides the knowledge, procedures, and experience to set up and run successful Google AdWords marketing campaigns.
The increasing popularity of Google's AdWords program makes it much more difficult to create AdWords ads that generate positive return on investment (ROI). The eBook explains how companies can improve their ad copy in order to achieve significantly improved ROI.
The 168 page book targets small and medium-sized companies and enterprises and promises them to lower their advertising costs while increasing profits.
Now in the second edition, the eBook reflects all changes made to date to Google's AdWords program.
The US$69.95 book is distributed as a downloadable PDF file and it is only available at "http://www.Writing-Successful-Adwords.com".
Table of contents: