Alberta Mortgage Broker First Foundation Joins the MCAP Key to Hope Program in Support of Habitat for Humanity

May 29, 2010 (PRLEAP.COM) Business News
Edmonton, Alberta, May 29, 2010 First Foundation Residential Mortgages, an Edmonton and Calgary mortgage broker, has joined MCAP's new Key to Hope program. The MCAP Key to Hope program supports Habitat for Humanity Canada and families in need. Key to Hope is an innovative way for professional mortgage brokers to provide their customers with an opportunity to support Habitat for Humanity by adding a donation amount to each mortgage payment.

If a homeowner obtains a mortgage with MCAP through First Foundation, they can now become a supporter of Habitat for Humanity through Key to Hope. They can sign up to make a pre-determined donation to Key to Hope with each mortgage payment. All donations made by consumers, brokers and employees will be matched, dollar for dollar, by MCAP. Contributions bring hope to hardworking families across Canada who are forced to make difficult choices between shelter and other essentials, every day.

"We're very proud to be participating in the Key to Hope program," said Gordon McCallum, CEO. "We think MCAP has really taken a leadership position by pioneering this innovative approach to giving. Our mortgage clients have already expressed an interest in giving this way and now they have the ability to do so while having a great mortgage lender like MCAP match their contributions. We're excited to help build stronger communities in partnership with our customers."

MCAP is a leading, independent, Canadian mortgage and equipment financing company that operates in residential mortgages, commercial mortgages, construction loans, and equipment financing. MCAP originates, underwrites, securitizes, trades and services mortgage and leasing assets with over 700 professionals across Canada. With more than 100 institutional investors and over 200,000 borrowers and a combined annual new asset production of over $8 billion, MCAP has the flexibility and expertise to create innovative financial products. In conjunction with MCAP, First Foundation is able to offer a wide range of products to suit our clients varying needs.

When people support Habitat for Humanity, they support the goal of safe, decent housing for all. By building homes at low cost, requiring no down payment, and not charging interest on the mortgage, Habitat for Humanity is able to provide an opportunity to buy a home for families who would not otherwise qualify for a conventional mortgage.

To visit the First Foundation website, please go to http://www.firstfoundation.ca

About First Foundation:

First Foundation Residential Mortgages was founded in 2002 in Edmonton, Alberta as a response to growing consumer demand for more competitive mortgage options. The Edmonton and Calgary mortgage company originates mortgages for many of the largest financial institutions in Canada, including several chartered banks, trust companies, mortgage-backed securities lenders, and credit unions. First Foundation specializes in reducing the overall cost of mortgages for its clients with highly competitive mortgage rates and mortgage strategies, such as the popular Smith Manoeuvre for a tax deductible mortgage. www.firstfoundation.ca