Modern Scandinavian Flavor Found in Designs and Fashion of sur flicka

June 03, 2010 (PRLEAP.COM) Lifestyle News
Seattle, WA, June 3, 2010 - Local Scandinavian culture brand, sur flicka, will launch their line of clothing and gifts to the public June 4th via the web, and at a public opening event at the Seattle Swedish Cultural Center.

sur flicka's fresh and modern graphic designs adorn a wide range of products from locally hand-printed t-shirts to paper goods, with many additional products and designs to follow in upcoming months. The designs feature artists and craftspeople who are inspired by both traditional and modern Scandinavian lifestyle elements.

"Our concept for sur flicka started to evolve several years ago when my husband (who is of Swedish descent) and I would go to Scandinavian festivals and find a huge void in what the vendors were offering. We would always see plenty of items, like doilies, "Uff Da" stickers, "Parking for Swedes/Norwegians/Icelandics Only" placards, "Kiss Me I'm Swedish" t-shirts….etc," says sur flicka owner, Mari Ström. "Yes, these things all play a role in Scandinavian-American culture. However, what we find completely ignored is the modern/classic Scandinavian esthetic, characterized by simple, refined and minimalist design with functionality…and fun! We're not just talking furniture and cars, but everything industrial design, music, fashion, art, food, etc. That's where sur flicka comes in. We showcase the sleek, quirky side of Scandinavian style and bring this interest to one site, through our eyes. The audience exists and is hungry for it — they just don't have anyone to deliver this cool stuff to them in one place."

In response to the lack of modern, sleek, minimalist design combined with traditional Scandinavian flair, sur flicka hopes to fill that niche—to help celebrate the integration of modern and traditional Scandinavian-American culture that is artistic, practical and fun.

Fans of sur flicka can follow product launchings, informative articles and more on Facebook and Twitter as well as meet owners, Eric and Mari Ström, at local festivals starting this summer.

To find out more, visit