Northwest Creative Imaging Takes a Stand Against the Overpriced Trade Show Industry
June 13, 2010 (PRLEAP.COM) Business NewsNorthwest Creative Imaging is taking a stand against the ambiguity and high cost trade show retailing market. We disclose nearly every detail of the product relevant to the end user including the products manufacturer, origin, turnaround time, warranty, specs, and templates. "Our vision is to educate each customer through our web site so that every customer is just as informed as we are on every product", says NWCI owner Matt Nixon. "An informed customer is a happy customer; if they know exactly what they are getting then everyone is happy! We also test every product we carry vigorously so we know exactly how to describe it on our site."
Northwest Creative Imaging specializes in trade show booths, large format printing, outdoor banner stands, pop up displays, event tents, and banner stands. They only sell the most portable display options to maintain a user friendly site and fast and easy shopping.
Starting in about 2001 a surge of online trade show retailers hit the market offering very good prices in comparison to traditional trade show display retailers. Unfortunately this also caused many problems due to the fact that online companies do not have show rooms and clients cannot see the product before they buy it. These situations breed a large number of online retailers that retailed products of very low quality at premium prices. Needless to say many of the companies trying to find good deals were consistently getting burned on their purchases resulting in spending more money to buy a higher quality product from a local distributor.
In 2009 only a handful of companies like this are still around, many online retailers have begun to sell higher quality products, but they are still selling at a premium in comparison to their quality. This is a very tough problem for online shoppers because there are very few websites that actually disclose exactly where the product is from, who makes it, and the true durability of the product. Many online retailers still do not look at or test their products to insure there are selling quality products to their customers.
Northwest Creative Imaging sells their trade show and print products at a fraction of the cost of most online dealers. "We feel that every company should be able to exhibit at a reasonable cost, there are sites that charge over $600 for a basic banner stand which is price gouging in my opinion. We don't mind working a little harder for our money in order to give our customers a lower price. With our low cost and high quality prints, our customers can try different designs at different shows to maximize ROI. This is the key to long term business success for us and our customers." Matt continues, "We don't offer a lowest price guarantee because we have the lowest price, period. We don't play negation games; we just charge the lowest price we can. We don't mark up our products just to mark them down. We feel our customers will appreciate this because they can order everything online knowing they are getting the lowest price already, most business people do not want to waste time negotiating for the lowest price."