Ledet Training releases free Photoshop file for optimal web ads

July 15, 2010 (PRLEAP.COM) Business News
Ledet Adobe Authorized Photoshop Training Centers has released a free Photoshop template for use by creative professionals in designing optimal web based advertising. This template is now available at the Ledet Photoshop training website at http://www.ledet.com/adobe-training/resources/standard-web-ad-sizes

The template is free for use both commercially and non-commercially under the Creative Commons license. It is distributed in Adobe Photoshop native .PSD file format. It includes all standard banner ad template sizes organized in layers that are grouped both by common usage and by compliance with new Internet Advertising Board standards. The template is appropriate for use in both creating web banner ads and for ad placeholders in web designs and wireframes.

Dan Friedman of Google's Inside Adwords team, says "The rapid pace of change in the advertising space can be dizzying. From new ad formats to new ad systems, from startups to mergers, the marketing industry is running at a million miles an hour, and it's often daunting to keep up with it all."

This template is designed to save time and increase advertising effectiveness by accelerating the development and creation of standard web advertising packages and maximizing the return on web based advertising on popular web based advertising platforms including Google Adwords, Yahoo! Advertising, and doubleclick DART. Having all standard ad sizes available in one file makes it easier for web advertisers to make sure all advertising meets current vendor criteria.

In addition to standard ad sizing guidelines, the accompanying article includes optimization techniques for maximizing the effectiveness of web banner ads. These techniques focus on maximizing ad click rates through optimal placement location of banner ads on different types of web sites (blogs, forums, and general web pages, optimal sizes of banner ads, and optimal color schemes.

Ledet Adobe Authorized Photoshop Training Centers is headquarted in Atlanta, Georgia with offices in Chicago, Denver, San Diego and Washington DC.