Learn how to make sushi on your iPhone

July 21, 2010 (PRLEAP.COM) Lifestyle News
Teach Me Sushi, the New York based sushi school, has now launched a new iPhone app. The organization announced today that its Teach Me Sushi app has earned a spot on the App Store's "What's Hot" list. This success follows the app's week-long run at number one on the Store's "New and Noteworthy" list. The popular new app provides everything a user needs to begin making sushi at home including videos, ingredient and equipment lists, timer, and more.

While the idea of making sushi at home may seem intimidating, the Teach Me Sushi app makes it simple with easy to follow, informative videos ranging from beginner to advanced level. These lessons cover a wide assortment of dishes, from basic maki sushi rolls to some of the more intricate "special" rolls found on most sushi menus. Each demonstration lasts no more than five minutes and is accompanied with a coordinating step-by-step visual guide. Clear instructions detailing how to make rice and select fish are also included, along with a shopping list tool that helps users locate their nearest Japanese markets to gather all the necessary ingredients.

The application is the brainchild of trained sushi chef Jake Davidow, creator and founder of Teach Me Sushi, and Drew Lavyne of the filmmaking company Six Minute Stories. "We wanted to create an app that was fun, easy to follow and user-friendly," said Lavyne. "The goal was to create an environment that was instructional and approachable at the same time."

Trained in South Africa, Davidow turned his passion for sushi into a catering business in 2000. He moved to London shortly after and began teaching private classes for socialites and fashion industry insiders. The personal interaction with his students and the enjoyment they expressed while learning to make sushi was inspiring to him.

"There is something about sushi that gets people excited," said Davidow. "In Japanese it's called 'Otaku.' A loose translation of the word is a feeling that sits below obsession, but above passion. Few people are indifferent about sushi you either love it or you hate it. And those who love it really love it. My goal is to make it easy for people who are passionate about sushi to be able to create it at home for themselves, their family and friends."

Teach Me Sushi is available on the iPhone App Store for $6.99, but is being offered at a special promotional rate of $4.99 throughout the month of July in celebration of its launch.

For more information, please visit www.teach-me-sushi.com or follow TeachMeSushi on Facebook and Twitter.