Beau-coup Names Jiyoon Chung Vice President of Marketing

August 17, 2010 (PRLEAP.COM) Lifestyle News
Mountain View, CA August 17, 2010 — Beau-coup Favors, Inc. (, the leading online retailer of favors, gifts and party supplies for weddings and other life events, today announced the appointment of Jiyoon Chung as Vice President of Marketing. Reporting directly to Beau-coup's Chief Executive Officer, Thomas Cole, Ms. Chung will be responsible for developing and leading all strategic marketing activities to extend and expand the company's leadership position in the online favors and gifts industry.

"Jiyoon is a true internet marketing veteran with extensive experience building an online audience, managing teams, and executing key product and marketing initiatives," said Cole. "She will direct the strategic programs designed to accelerate customer reach and deepen brand awareness as we embark on the next phase of growth. As a member of the management team, Jiyoon's background and broad skill set will serve to further strengthen the company's momentum to capitalize on new opportunities."

Having reached its eighth anniversary in 2010, Beau-coup has become a creative and leading force in the online event favors and gifts industry. The company has been profitable with year-over-year growth since inception, and based on its recent revenue growth rate has been named to the Inc. 5000 List the past two years.

"I am excited to join the exceptional team at Beau-coup," said Chung. "Its passion for building a leading e-commerce company is evident in the range and quality of unique products and a clear commitment to deliver an excellent customer experience. I look forward to leveraging my experience to complement the company's talented leadership and to building and managing a marketing team focused on helping Beau-coup enhance its market position, strategic growth and celebratory brand."

Before joining Beau-coup, Chung was the Director of Online Marketing at Incorporated, an industry leader in digital coupon programs. In that capacity, she played an instrumental role in creating and building its marketing organization and further managed key strategic initiatives around acquisition marketing, retention marketing and business development. Prior to, she held positions in online marketing, analytics and project management for technology companies including Nextag Inc., eBay Inc. and Intel Corporation.

Chung holds an M.B.A. from New York University Stern School of Business, and an M.A. in Statistics and B.A. in Mathematics, both from the University of California at Berkeley.

About Beau-coup Favors, Inc.
Beau-coup was founded in 2002 with the mission of filling a gap in the wedding favors industry for unique and refined favors. The company's strength in merchandising and its elegant website have made it the leader in its industry and a valuable online destination for anyone looking for distinctive party favors, wedding supplies and bridal party gifts. Beau-coup has been featured in a variety of leading publications including Fortune, The Wall Street Journal, and InStyle Magazine.

For further information, contact:
Winnie Ying
Beau-coup Favors, Inc.