26 Dot Two Hires Ginger Daughtry as Media Evangelist
August 18, 2010 (PRLEAP.COM) Business News26 Dot Two, San Francisco's fast growing ad and strategy agency, has hired Ginger Daughtry as a Media Evangelist to handle media strategy, placement, project management, and optimize spend across the ever-growing spectrum of media verticals that the agency integrates into their client investments.
For 10 years, Daughtry worked as senior broadcast negotiator with GroupM Motion (formerly Mindshare/J Walter Thompson) where she did market research, planning and execution of TV/radio/print media campaigns including Asian and Hispanic markets.
"Ginger's got deep, deep roots in traditional media and has worked with major brands," says Chris Beck, chief vision officer for 26 Dot Two. "Her infectious zeal for digital, mobile and social media put her right in sync with our media concepts and strategies. It was an instant match, and we're thrilled to have her on our team."
Daughtry can't wait to start doing some serious evangelizing. "I've been following 26 Dot Two on Facebook, YouTube, and Twitter since late last year," she says. "I'm psyched about the crew's enthusiasm for their work, and I'm excited about taking the new media concepts I love and seeing them translated into real-world advertising solutions and results for their growing roster of blue-chip clients."
For more information, visit www.26dottwo.com.
About 26 Dot Two: The media insiders at 26 Dot Two are savvy strategists who identify, interpret, and capitalize on trends with lightning speed and accuracy. They know what gets attention in today's Media ADD marketplace and create integrated media investments that don't just engage consumers-they convert them. They have decades of experience with retail, CPG, and technology and a solid track record groundbreaking, out-of-the-box strategies that connect with specific consumer targets, geographic groups, and first-preference users. The Twitter version of the 26 Dot Two story? Simple. They get results.